Develops promotional strategies, sales support materials, educational aids, new channels, etc. to grow market share to ensure sales excellence.
Identifies, rationalizes, and executes on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, the sales force, and our distributor channels.
Works with various internal and external functions to market assigned products within the area of responsibility by providing marketing support. This includes, but is not limited to, identifying and developing strategic direction, assessing the market, forecasting, communicating product and competitive updates and inventory status, participating and planning conferences, launching new products/programs, creating collateral and navigating approval processes, and optimizing the channel.
Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
Supports product launch activities across the A&I product lines, as needed. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting.
Develops and maintains ongoing relationships with internal and external customers. Includes interaction with the US salesforce and distributor teams, customer service, global marketing, marketing operations and communications, logistics, clinical affairs, legal, offer development and pricing, R&D, regulatory, quality, logistics, and various customers, such as surgeons, nurses, and hospital administration.
Travel approximately 30-40% (primarily domestic)
Requirements
Minimum of 7 years of experience in marketing, market development or sales or relevant experience, or advanced degree with a minimum of 5 years of experience in marketing, market development or sales or relevant experience.
Degree in Marketing, Business, R&D
MBA
Medical Device experience
Highly effective written and verbal communication skills.
Demonstrated prioritization and organizational skills.
Proficiency with a variety of personal computer software applications, including Microsoft Office, Veeva, and Workfront.
Strong understanding of medical marketing and the general hospital buying processes.
Experience in product and/or procedural marketing within medical device industry highly preferred.
Proven skill in creating, writing, and analyzing business/marketing plans, objectives, and strategies.
Demonstrated ability to prepare and deliver product presentations and train employees and customers in applications and use of products.
Strong analytical skills to review and complete sales reports, analyze financial metrics, project sales forecasts, and quantify market segmentation models.
Demonstrated ability to establish and maintain strong working relationships with key customers and stakeholders.
Proven ability to work effectively as a team member and demonstrated ability to work with cross-functional teams including Quality, Regulatory, R&D, Legal, etc.
Benefits
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.