Senior Market Development Manager – US Downstream, Surgical
Medtronic
full-time
Posted on:
Location Type: Remote
Location: Colorado • Connecticut • United States
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Salary
💰 $127,200 - $190,800 per year
Job Level
About the role
- Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics for market development and/or share gain at the account level and to support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses
- Implement regional segmentation strategies and develop regional targeting to identify, prioritize and capture new opportunities for field sales and account-based marketing
- Work closely with Sales Leaders and their teams to transfer knowledge and best practices to accelerate core technology adoption in the US
- Foster strong relationships with customers, society partners, and Key Opinion Leaders
- Monitor competitor activity and develop deep customer insights , serving as the primary communication conduit to internal teams to inform strategies and initiatives
- In partnership with Global Integrated Marketing, create assets that support sales and drive product adoption and utilization
- Leverage global marketing campaigns effectively and develop and deploy regional marketing campaigns customized to key accounts, customers and decisionmakers
- In partnership with Global Integrated Marketing, develop and execute account-based demand generation programs for existing and pipeline products, leveraging digital and traditional marketing tactics such as account-based advertising, email campaigns, social media activity, and direct mail
- Monitor metrics to ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness
- Contribute to the strategic planning process, ensuring alignment with the global marketing plan and strategy and US business priorities
Requirements
- Requires a Bachelor’s degree and a minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience
- Previous experience in sales or marketing for products in highly competitive, saturated markets
- Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives
- Ability to build rapport and credibility with customers, field sales, and internal partners
- Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from manager
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationmarket developmentproject managementdigital marketingtraditional marketingsales strategycustomer insightsperformance metricssegmentation strategies
Soft Skills
relationship buildingcommunicationself-motivationautonomycredibilitycollaborationstrategic planningknowledge transfercustomer engagementadaptability