Senior Market Development Manager – Pelvic Health
Medtronic
full-time
Posted on:
Location Type: Remote
Location: Florida • North Carolina • United States
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Salary
💰 $127,200 - $190,800 per year
Job Level
About the role
- Identify unique local market opportunities to increase therapy and product awareness
- Create and implement guideline directed co-marketing programs based on market needs including digital, social, direct mail, print, email, and TV
- Develop and maintain relationships with sales organization, HCPs and key practice or hospital staff
- Design and develop innovative content and assets for patient and HCP programs (flyers, handouts, digital content) to support campaigns and events
- Partner with Marketing, Medical Education, Compliance, and Sales teams to align on business strategies, ensuring cohesive and impactful program delivery
- Conduct patient education seminars and community outreach programs in partnership with HCPs and territory sales team
- Work in close partnership and communicate regularly with sales management and sales reps to maintain consistency in program targets and scope
- Act as a resource for leadership and field teams, providing strategic insights for therapy penetration and growth
- Track, measure, analyze and report marketing program impact to key internal and external stakeholders
- Understand the dynamic market needs and identify opportunities for future awareness campaigns
- Comply with all applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies
- Travel to meet with HCPs, customer representatives (in health care facilities and other venues) to discuss marketing initiatives
- This role requires 40-50% travel
Requirements
- Bachelor’s degree required
- Minimum of 7 years of experience in sales and/or marketing, or advanced degree with a minimum of 5 years of experience
- MBA
- Healthcare, pharma, or medical device experience
- Strong project and stakeholder management skills with a proven track record of leading cross-functional initiatives
- Experience catering messages and presentations to varied audiences, from peers to c-suite
- Strong ability to align customer needs with solution offerings, proficiency in segmentation & targeting and definition of stakeholder specific value propositions
- Experience with agile marketing methodologies
- Experience launching digital campaigns
- Possesses disease state understanding of urinary and bowel voiding dysfunctions
- Proficient understanding of medical device regulatory and compliance guidelines
- Project management experience
- Solid experience in a large corporate environment with a complex matrix culture
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
project managementagile marketing methodologiesdigital campaignsstakeholder managementsegmentationtargetingvalue propositionsmarketing program impact analysiscontent developmentcompliance guidelines
Soft skills
relationship buildingcommunicationstrategic insightsleadershipcross-functional collaborationpresentation skillscustomer alignmentcommunity outreachmarket analysisproblem-solving
Certifications
Bachelor's degreeMBA