Develop and implement robust marketing strategies for the use of robotic technology in designated surgical specialties.
Craft targeted messages, identify key market segments, and deploy marketing tactics to enhance brand visibility and adoption among healthcare professionals.
Oversee the development and substantiation of claims related to our robotic systems.
Work closely with legal, regulatory, and clinical teams to ensure claims are accurate, compliant, and effectively support marketing strategies.
Lead initiatives to communicate and leverage clinical evidence that underscores the efficacy and safety of our robotic systems.
Develop materials and campaigns to disseminate findings through various channels, including digital platforms, conferences, and direct engagements with key opinion leaders.
Collaborate with cross-functional teams to drive awareness, customer engagement, and adoption of Medtronic's surgical solutions.
Continuously gather and analyze market data, competitor activities, and industry trends to inform strategic decisions and adjust marketing plans accordingly.
Requirements
Bachelor's degree required
Minimum of 7 years of relevant experience in marketing, market development or similar or advanced degree with a minimum of 5 years of relevant experience in marketing, market development or similar.
Strong understanding of clinical research and evidence-based marketing practices.
Proven ability to develop and execute marketing strategies that align with complex regulatory landscapes and diverse customer needs.
Excellent communication, organizational, and leadership skills.
Ability to work effectively in a fast-paced, global team environment.
Strategic thinker with a hands-on approach to problem-solving and decision-making.
Benefits
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Applicant Tracking System Keywords
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