MedScout

Product Marketing

• Own the cadence of getting product updates to the sales team and customers. When something ships, people know what it is, why it matters, and how to talk about it.
• Build and maintain the tools our GTM teams use daily - decks, use case documentation, and competitive positioning materials. Focus on how MedScout drives value for customers and lead with that story.
• Ensure customers understand new capabilities and how to get value from them. Partner with Customer Success on what customers need to hear and when.
• Stay locked in with what's happening in the market - customer needs, competitor activity, and how other companies are enabling sales and marketing strategies. Bring that insight to the product roadmap and clearly articulate the why.
• Create content our audience cares about deeply, supporting a broader content strategy across both the top and middle of the funnel. Use case stories, data, trend analysis, and market signals that provide real value to the reader.
• Capture wins and turn them into usable assets. Work with Customer Success to identify stories worth telling. Document outcomes and impact.
• Contribute market and customer perspective to pricing and packaging decisions as MedScout evolves its offerings.
• Serve as connective tissue across Growth, Sales, and Customer Success - ensuring messages and brand experiences are consistent.
• Significant focus on MedScout's core product areas, which are evolving quickly and need consistent enablement and GTM attention.

Product Marketer