Medrio

Marketing

• Develop and execute comprehensive marketing strategies for 15-20 key CRO partnerships
• Build and maintain strong relationships with CRO business development, marketing, and clinical operations teams
• Create partner-specific value propositions and go-to-market strategies
• Conduct regular business reviews with CRO partners to assess performance and identify growth opportunities
• Negotiate co-marketing agreements and partnership terms
• Design and implement joint marketing campaigns with CRO partners including webinars, conferences, and thought leadership content
• Develop partner enablement materials including sales tools, case studies, competitive battle cards, and product training resources
• Create co-branded marketing collateral and digital assets that resonate with sponsor audiences
• Manage partner portal content and ensure CRO teams have access to current marketing materials
• Drive qualified lead generation through CRO partner channels targeting pharmaceutical and biotech sponsors
• Collaborate with CRO business development teams to identify and pursue high-value opportunities
• Support deal qualification and closure activities by providing marketing intelligence and competitive insights
• Track and report on partner-sourced pipeline, bookings, and revenue attribution
• Monitor CRO industry trends, competitive landscape, and market opportunities
• Analyze partner performance metrics and optimize programs for maximum ROI
• Identify emerging CRO partners and assess strategic fit for potential partnerships
• Provide market feedback to product marketing and sales teams
• Partner closely with sales teams to ensure alignment on CRO account strategies
• Work with product marketing to develop partner-specific messaging and positioning
• Collaborate with marketing operations to track partner campaign performance and attribution
• Support customer success teams in managing existing CRO client relationships

CRO Partner Marketing Manager

Product Manager

• Lead product development lifecycle for clinical trial software solutions from concept to launch
• Translate product requirements into actionable epics, user stories, and specifications using Agile scrum processes
• Conduct market research, competitive analysis, and user feedback sessions
• Define product vision, strategy, and roadmap; prioritize features and initiatives
• Collaborate with stakeholders including clinical researchers, healthcare providers, and regulatory experts to ensure compliance
• Drive product launches and go-to-market strategies; coordinate with sales and marketing
• Monitor product performance and KPIs; conduct post-launch analysis and iterate
• Serve as subject matter expert on clinical trial processes and technology trends
• Other projects and responsibilities as assigned by management

CRO Partner Marketing Manager

Senior Product Manager