Medix Biochemica

Marketing Operations

• Own Marketing Operations & Automation
• Build and optimize HubSpot workflows, lead scoring, and segmentation
• Enable a seamless marketing-to-sales handoff across the funnel
• Execute Demand Generation Campaigns
• Support webinars, events, and multi-channel campaigns
• Drive lead generation and nurturing through automation
• Manage and continuously improve website pages and landing pages
• Optimize conversion and engagement across digital channels (social media etc)
• Maintain KPI dashboards (lead → sample → pipeline)
• Support marketing and commercial decision-making with data-driven insights
• Create and adapt visual and technical content
• Support product marketing and sales enablement

Global Marketing Operations Specialist

Growth Marketing

• Lead Marketing Strategy & Segmentation
• Define and execute segment-based marketing strategies (e.g. IVD manufacturers, Corporate Accounts, Distributors)
• Own the Marketing Funnel & Performance
• Design and optimize the end-to-end marketing funnel
• Define customer journeys and engagement models across segments

Global Marketing Manager – Pipeline & Growth Strategy Lead

• The Strategic Sales Growth Manager is responsible for driving revenue growth across an assigned territory through strategic account management, business development, and execution of a defined territory growth plan.
• The role is responsible for maintaining and expanding existing customer relationships, identifying and closing new business opportunities, managing a healthy sales pipeline, and ensuring accurate forecasting and CRM discipline.
• Serve as lead point of contact for all matters specific to customers in assigned region.
• Build and maintain strong, matrixed customer relationships across multiple levels within customer accounts.

Strategic Sales Growth Manager

Manager

• Holding end‑to‑end global responsibility for assigned Tier‑1 corporate accounts across all geographies.
• Engaging with customer sites personally, maintaining proximity to both local and global leadership teams.
• Building, owning and expanding direct relationships with executive decision‑makers.
• Partnering with internal Medix Biochemica’s executives to support and advance customer engagement at the highest levels of the organization.
• Aligning and co-operating with regional sales, operations, and technical teams behind a single global account strategy, making sure we are winning together.
• Serving as a single point of contact and primary commercial interface to customer leadership globally.
• Taking care of customer centricity, translating voice-of-customer-insights into new business, portfolio and R&D.
• Accountability for global revenue, profitability, growth targets, forecasting, and risk management across assigned accounts.
• Maintaining high standards of CRM discipline, pipeline visibility and executive reporting.
• Developing and executing global account strategies aligned with customer objectives and Medix Biochemica’s long‑term growth ambitions.
• Developing and driving an annual internal strategic account plan for each assigned account.
• Shaping and growing enterprise‑level partnerships, including platform agreements, long‑term supply frameworks and co‑development collaborations.
• Champion on value‑based, strategic relationships, moving beyond transactional selling to long‑term mutual growth.
• Personally leading complex global negotiations, including pricing structures, long‑term contracts and strategic supply agreements.
• Aligning commercial frameworks across regions to ensure consistent global pricing, terms and value propositions.
• Proactively managing commercial, supply, regulatory and geopolitical risks.
• Maintaining a deep understanding of customer technology platforms, innovation pipelines and strategic priorities.

Global Marketing Operations Specialist

Global Marketing Manager – Pipeline & Growth Strategy Lead

Strategic Sales Growth Manager

Global Corporate Accounts Manager – CAM