Medix Biochemica

Marketing Operations

• Own Marketing Operations & Automation
• Build and optimize HubSpot workflows, lead scoring, and segmentation
• Enable a seamless marketing-to-sales handoff across the funnel
• Execute Demand Generation Campaigns
• Support webinars, events, and multi-channel campaigns
• Drive lead generation and nurturing through automation
• Manage and continuously improve website pages and landing pages
• Optimize conversion and engagement across digital channels (social media etc)
• Maintain KPI dashboards (lead → sample → pipeline)
• Support marketing and commercial decision-making with data-driven insights
• Create and adapt visual and technical content
• Support product marketing and sales enablement

Global Marketing Operations Specialist

Growth Marketing

• Lead Marketing Strategy & Segmentation
• Define and execute segment-based marketing strategies (e.g. IVD manufacturers, Corporate Accounts, Distributors)
• Own the Marketing Funnel & Performance
• Design and optimize the end-to-end marketing funnel
• Define customer journeys and engagement models across segments

Global Marketing Operations Specialist

Global Marketing Manager – Pipeline & Growth Strategy Lead