Global Marketing Manager – Pipeline & Growth Strategy Lead

Medix Biochemica

Global Marketing Manager leading data-driven marketing strategies and performance for Medix Biochemica's growth. Ensuring marketing drives pipeline and revenue impact in the IVD industry.

Posted 6/3/2026full-timeEspoo • 🇫🇮 FinlandSeniorWebsite

About the role

Key responsibilities & impact

Lead Marketing Strategy & Segmentation
Define and execute segment-based marketing strategies (e.g. IVD manufacturers, Corporate Accounts, Distributors)
Own the Marketing Funnel & Performance
Design and optimize the end-to-end marketing funnel
Define customer journeys and engagement models across segments

Requirements

What you’ll need

5–10+ years of experience in B2B marketing (life science / diagnostics experience is a strong advantage)
Bachelor’s or Master’s degree in Marketing, Biochemistry, or a related field
Strong background in demand generation and performance marketing across digital channels
Proven experience managing content creation, marketing funnels, KPIs, and measurable impact on pipeline and revenue
Strategic mindset combined with a practical, hands-on execution when needed
Experience working across functions (sales, product management, leadership) and influencing globally
Strong analytical skills and data-driven decision-making capability
Solid understanding of SEO and modern discoverability approaches (AEO/GEO – AI search visibility) and their role in demand generation
Ability to translate AI, data, and market insights into scalable marketing strategies and content direction
Interest in AI and modern marketing technologies, with a forward-looking mindset
Excellent communication skills; fluent English required.

Benefits

Comp & perks

An international and diverse working environment with colleagues passionate about making a difference in the IVD industry
A welcoming culture where you can utilise your skills but also grow and develop them alongside our rapidly growing organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationperformance marketingcontent creationmarketing funnelsKPI managementSEOAEOGEOdata-driven decision-making

Soft Skills

strategic mindsethands-on executionanalytical skillsinfluencingcommunication skills

Certifications

Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BiochemistryMaster’s degree in Biochemistry