Medifast, Inc

Content Marketing Manager

• Develop and oversee a comprehensive content strategy that reinforces the brand’s authority in metabolic health and lifestyle transformation.
• Lead a team of writers in creating compelling, Coach-centric content (articles, video scripts, toolkits, digital content, presentations, etc.).
• Ensure all content is aligned with corporate priorities, reflects brand voice, and is optimized for audience engagement across channels.
• Partner with internal subject matter experts to transform complex science into approachable, inspiring content.
• Manage and mentor the creative services team.
• Oversee development of creative assets (visual design, digital, print, multimedia, event collateral) that bring the brand to life.
• Drive the execution of design systems, templates, and brand guidelines to ensure consistency across all communications and touchpoints.
• Maintain a balance between breakthrough creative and adherence to established brand identity.
• Serve as the connective tissue between brand strategy, creative execution, and field engagement.
• Partner closely with Marketing, Field Communications, Training, and Events teams to deliver integrated campaigns that build belief, confidence, and excitement.
• Establish performance metrics to measure the reach, quality, and impact of content and creative outputs.
• Stay ahead of industry trends, competitor activity, and innovations in content and design to keep the brand relevant and differentiated.

Director, Content & Creative