
Organic Social Media Manager
Medier Agency
full-time
Posted on:
Location Type: Remote
Location: Cyprus
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About the role
- Develop, plan, and schedule high-impact organic content across various platforms (Facebook, Instagram, TikTok, YouTube, X)
- Adapt visuals, copy, and concepts to fit different brand identities and diverse global market trends
- Ensure all content is on-brand, high-quality, and tailored to the specific platform it lives on
- Manage multiple posting calendars simultaneously, ensuring consistent and timely delivery
- Monitor various social channels and engage with our global communities through active moderation and interaction
- Act as the frontline for the brands, escalating customer-service-related issues to the appropriate internal teams
- Analyze community sentiment and identify emerging global topics or "viral" opportunities
- Stay at the forefront of global social media trends, platform updates, and emerging content formats
- Identify opportunities for real-time content that can be scaled across different brands or regions
- Conduct competitor benchmarking across the global iGaming landscape to keep our brands ahead of the curve
- Monitor organic performance metrics (reach, engagement, growth) and deliver comprehensive reports
- Use data to identify what works and propose improvements that can be applied across the portfolio
- Run A/B tests on formats and captions to optimize organic reach and conversion
- Work closely with design, brand, and paid social teams to ensure a cohesive 360-degree marketing approach
- Support various marketing initiatives and product launches with strategic organic amplification
- Serve as a brand guardian, ensuring that each brand maintains its unique voice and visual identity regardless of the market
Requirements
- Experience working within the iGaming domain (mandatory)
- 2 years of experience managing organic social media channels in a professional capacity
- Fluency in English (mandatory); additional languages are a significant plus
- Strong ability to switch between different "brand voices" and tones quickly
- Basic design or content editing skills (e.g., Canva, Buffer, CapCut, or Adobe Suite)
- Excellent creative writing skills with an eye for digital storytelling
- High adaptability: Comfortable working in a fast-paced environment where priorities and brand focuses may change
- Data-driven mindset with the ability to turn metrics into actionable creative ideas
Benefits
- Flexible work arrangements
- Professional development
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
organic content developmentsocial media managementdata analysisA/B testingcontent editingdigital storytellingperformance metrics monitoringcompetitor benchmarkingcontent adaptationcommunity engagement
Soft Skills
creative writingadaptabilitybrand voice switchingcustomer servicecommunicationteam collaborationtime managementproblem-solvingstrategic thinkingmoderation