Medical Guardian

Senior Manager, Marketing Operations

Medical Guardian

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Ensure marketing-generated leads flow cleanly, accurately, and consistently into Salesforce and through the full sales funnel
  • Partner closely with Sales Operations to support lead routing, scoring models, lifecycle stages, and closed-loop reporting
  • Help define, document, and enforce shared definitions for lead statuses, conversion events, and attribution touchpoints
  • Identify and resolve data gaps, sync failures, or workflow breakdowns that impact pipeline visibility, conversion rates, or cost-per-sale reporting
  • Support speed-to-contact and data integrity for a high-volume inside sales environment
  • Operate Salesforce Marketing Cloud to support lifecycle and campaign execution across email and SMS
  • Assist in the build and maintenance of journeys, audiences, data extensions, and automations based on lifecycle strategy and campaign requirements
  • Ensure strong QA discipline across sends, personalization logic, dynamic content, and triggered workflows
  • Support deliverability best practices, audience governance, and suppression logic
  • Partner with Sales, Member Experience, Retention, and Upsell teams to understand how members move through the business
  • Ensure each stage of the member lifecycle (acquisition, onboarding, engagement, expansion, retention, win-back) is properly tracked and measurable
  • Document the member journey from a systems perspective: what is tracked, where it lives, what triggers it, and what data it produces
  • Surface gaps in tracking, automation, or process that limit visibility or operational efficiency
  • Own GA4 and Google Tag Manager implementations, including event configuration, conversions, QA, and governance
  • Ensure paid media, website, CRM, and lifecycle data remain aligned and consistent
  • Troubleshoot discrepancies across analytics platforms, Salesforce, and reporting tools
  • Support accurate attribution and performance measurement across channels and campaigns
  • Audit how marketing tools and platforms are actually being used versus their full capabilities
  • Identify underutilized features, redundant processes, or manual workflows that can be automated
  • Build or support automations that reduce labor hours and improve speed, accuracy, and scalability
  • Create and maintain SOPs, QA checklists, and documentation for all recurring workflows and system handoffs
  • Maintain clear documentation of tools, integrations, data flows, and operational dependencies
  • Ensure documentation is usable, current, and accessible—not shelfware
  • Help reduce agency dependency by building durable internal knowledge and execution capability

Requirements

  • 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or a related function
  • Experience operating complex marketing platforms in CRM-connected, revenue-driven environments
  • Demonstrated experience documenting systems, workflows, and crossfunctional processes
  • Strong understanding of how marketing data flows into sales systems and reporting
  • Experience partnering cross-functionally with Sales Ops, Analytics, Lifecycle, or CX teams
  • Proven ability to maintain tracking, automation, and data quality in live production environments
  • GA4 and Google Tag Manager experience
  • Salesforce Marketing Cloud experience
  • Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
  • Must be able to commute to our Philadelphia office on Tuesdays and Wednesdays
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick Time Off & Holidays)
  • Company Paid Short Term Disability and Life Insurance
  • Retirement Plan (401k) with Company Match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing OperationsRevenue OperationsData QualityLead ScoringAttributionAutomationData AnalysisWorkflow DocumentationCampaign ExecutionConversion Tracking
Soft Skills
Cross-functional CollaborationProblem SolvingAttention to DetailOrganizational SkillsCommunication SkillsQuality AssuranceProcess ImprovementDocumentation SkillsAnalytical ThinkingTeamwork