MediaSource

Sales Development Rep

• Identify the right customer. Research and source prospective clients against our ideal client profile (ICP) —public relations directors, communications leaders, marketing officers — using outside research and tools, then enter and prioritize them in the CRM
• Build and maintain target contacts, account lists and deals in the CRM, keeping records accurate, deduplicated, and organized by segment and priority
• Lead initial outreach via email — write, test, and iterate multi-touch sequences with real copy that reflects our voice and positioning, not scripts off a dialer
• Manage a CRM-based cadence across a long sales cycle, tracking opens, replies, and where each prospect sits in the funnel
• Personalize outreach using timely hooks (news, funding rounds, leadership changes, industry moments) rather than generic templates
• Qualify inbound replies and schedule discovery calls for the agency's principals
• Own ongoing CRM hygiene — accurate, deduplicated, up-to-date records as prospects move through the pipeline
• Report weekly on pipeline metrics: sends, opens, replies, meetings booked, and conversion by stage including attending (virtually or in person) a weekly sales meeting
• Continuously refine targeting criteria, subject lines, sequencing, and messaging based on performance data

Fractional Sales Development Representative, SDR