Fractional Sales Development Representative, SDR

MediaSource

Fractional Sales Development Representative identifying prospective clients for MediaSource's new business pipeline. Responsible for CRM management and email outreach with research-focused prospecting.

Posted 7/31/2026contractRemote • Ohio • 🇺🇸 United StatesJuniorMid-Level💰 $1,500 - $2,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM management and outreach strategies, with a focus on building relationships and nurturing prospects through a long sales cycle. Proficient in researching and identifying ideal clients while maintaining accurate records and reporting on pipeline metrics.

Highest-signal resume keywords

CRM ExpertiseEmail Outbound Campaign ManagementProspect Research and IdentificationStrong Writing SkillsBusiness Development Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM ManagementEmail CampaignsProspect QualificationData AnalysisSales Metrics Reporting

Soft Skills

Self-DirectedRelationship BuildingPatienceCommunication

Industry Keywords

Public RelationsMarketingCommunicationsProfessional ServicesAgency Environment

About the role

Key responsibilities & impact

Identify the right customer. Research and source prospective clients against our ideal client profile (ICP) —public relations directors, communications leaders, marketing officers — using outside research and tools, then enter and prioritize them in the CRM
Build and maintain target contacts, account lists and deals in the CRM, keeping records accurate, deduplicated, and organized by segment and priority
Lead initial outreach via email — write, test, and iterate multi-touch sequences with real copy that reflects our voice and positioning, not scripts off a dialer
Manage a CRM-based cadence across a long sales cycle, tracking opens, replies, and where each prospect sits in the funnel
Personalize outreach using timely hooks (news, funding rounds, leadership changes, industry moments) rather than generic templates
Qualify inbound replies and schedule discovery calls for the agency's principals
Own ongoing CRM hygiene — accurate, deduplicated, up-to-date records as prospects move through the pipeline
Report weekly on pipeline metrics: sends, opens, replies, meetings booked, and conversion by stage including attending (virtually or in person) a weekly sales meeting
Continuously refine targeting criteria, subject lines, sequencing, and messaging based on performance data

Requirements

What you’ll need

CRM expertise — top priority
2+ years of SDR, business development, or growth marketing experience in a professional services or agency environment
Proven track record researching and identifying right-fit prospects and running email outbound campaigns — not cold-call metrics
Strong, clean writing; you can sound like a person, not a template
Comfort with a long, relationship-driven sales cycle and the patience to nurture prospects over months, not days
Self-directed — you'll be managing your own targeting, pipeline, and cadence with light oversight
Bonus: experience selling public relations, marketing, or communications services, or an understanding of how communications agencies pitch new business

Benefits

Comp & perks

Monthly retainer of $1,500 - $2,000 per month, calculated based on hours worked
Performance bonuses for every new signed retainer client or project you source