Growth Lead – Digital Marketing, Performance
mediaire
full-time
Posted on:
Location Type: Remote
Location: Germany
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Salary
💰 €80,000 - €100,000 per year
Job Level
About the role
- Define and execute a digital growth strategy aligned with business goals
- Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation)
- Lead and optimise paid and owned channels (search, social, display), SEO/SEM, email lifecycle, and content initiatives
- Plan, launch, and optimise campaigns based on performance, insights, and ROI
- Manage media planning and marketing budgets across markets
- Define measurement frameworks and dashboards for key growth metrics
- Drive A/B testing, attribution, and funnel optimisation to refine growth levers
- Collaborate with Product, Sales, Customer Success, and Clinical teams on messaging and go-to-market strategies
Requirements
- Background in Digital Marketing, Economics, Communication, Design, or similar fields
- Strong experience in digital B2B inbound marketing with clear ownership of lead generation
- Proven track record in driving lead acquisition, brand awareness, and revenue growth
- Hands-on expertise in performance marketing, digital channels, and growth analytics
- Experience in B2B, SaaS, and ideally Healthcare, Life Sciences, or Consulting environments
- Strategic thinker with a hands-on, execution-focused approach
- Fluent in English and German; Spanish, French, or Italian are a plus.
Benefits
- Flexible work arrangements
- Personal benefits budget
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMA/B testinggrowth analyticsperformance marketinglead generationcampaign optimizationmedia planningmeasurement frameworks
Soft skills
strategic thinkingexecution-focusedcollaborationcommunication