mediaire

Digital Marketing

• Define and execute a digital growth strategy aligned with business goals
• Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation)
• Lead and optimise paid and owned channels (search, social, display), SEO/SEM, email lifecycle, and content initiatives
• Plan, launch, and optimise campaigns based on performance, insights, and ROI
• Manage media planning and marketing budgets across markets
• Define measurement frameworks and dashboards for key growth metrics
• Drive A/B testing, attribution, and funnel optimisation to refine growth levers
• Collaborate with Product, Sales, Customer Success, and Clinical teams on messaging and go-to-market strategies

Growth Lead – Digital Marketing, Performance