Medely

Product Marketing Manager

Medely

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $134,000 per year

About the role

  • Conduct qualitative and quantitative research to understand customer needs and perceptions
  • Partner with Product to inform roadmap decisions through customer research, competitive analysis, and usage insights
  • Develop positioning and messaging for new and existing features
  • Own go-to-market planning and execution for new features and enhancements, including internal enablement and external communications
  • Define adoption strategy for high-impact features and identify opportunities to increase usage
  • Analyze product usage data and customer feedback to identify gaps in understanding or value realization
  • Maintain and evolve buyer personas across facilities and professionals
  • Equip Sales and Account Management with messaging and collateral
  • Partner with Lifecycle Marketing to ensure positioning is reflected in campaigns and in-product experiences

Requirements

  • A minimum of 5+ years of marketing experience, including at least 3 years in a product marketing role
  • Experience partnering closely with Product teams on feature launches and roadmap planning
  • Strong positioning and messaging skills
  • Analytical mindset with the ability to translate data and customer insight into strategic recommendations
  • Proven ability to drive cross-functional initiatives and influence stakeholders across Product, Sales, and Marketing
  • Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment
  • Experience marketing to both B2B and B2C audiences
  • Experience working within a two-sided marketplace model
  • Experience leading customer interviews, surveys, or competitive research
  • Experience working in a startup or fast-paced, high-growth environment
Benefits
  • Competitive Compensation: Based on experience and performance
  • Long-term Incentives: 401k
  • Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
  • Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
  • Paid parental leave
  • Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
  • Ownership: Drive meaningful business impact on a team you’ll help build and define!
  • Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
qualitative researchquantitative researchcompetitive analysisproduct usage analysisgo-to-market planningadoption strategycustomer feedback analysisbuyer personas developmentfeature launchmarketing strategy
Soft Skills
strong positioning skillsstrong messaging skillsanalytical mindsetcross-functional collaborationinfluencing stakeholdersprioritizationmulti-taskingcustomer insight translationcommunicationstrategic recommendations