Medely

Customer Growth Marketing Manager, B2B, Post-Sale Lifecycle

Medely

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $134,000 per year

About the role

  • Own and scale B2B post-sale lifecycle strategy across onboarding → activation → adoption → retention → expansion.
  • Build segmented lifecycle journeys tailored to distinct facility personas (e.g., admins, schedulers, operators, power users).
  • Leverage customer usage signals and engagement data to identify opportunities and improve lifecycle performance.
  • Develop and optimize customer communications across channels including email, in-app messaging, direct mail, and other lifecycle touchpoints.
  • Partner closely with Sales + Account Management to support post-sale nurturing, expansion, upsell/cross-sell, and reactivation initiatives.
  • Design lifecycle programs built for a future product-led motion, including automated onboarding, milestone campaigns, and feature adoption journeys triggered by customer behavior.
  • Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive behaviors like first-time bookings, repeat usage, increased frequency, or feature adoption.
  • Lead experimentation and optimization through A/B testing, hypothesis-driven iteration, and lifecycle roadmap planning.
  • Establish lifecycle KPIs (activation/adoption/usage/retention/expansion) and regularly report results and insights to stakeholders.

Requirements

  • 5+ years of experience in lifecycle, retention, CRM, or customer growth marketing.
  • 2+ years focused on B2B audiences and/or a sales-led customer motion (AM/CS partnership).
  • Strong understanding of the post-sale B2B customer journey: onboarding, product adoption, retention, reactivation, and expansion.
  • Experience building lifecycle journeys using behavioral/usage signals - not just time-based drip campaigns.
  • Ability to translate customer + product insights into programs that drive measurable impact.
  • Analytical, structured, and comfortable with testing and optimization.
  • Excellent cross-functional partner - able to collaborate with Product, Sales, AM/CS, and Data.
Benefits
  • Competitive Compensation: Based on experience and performance
  • Long-term Incentives: 401k
  • Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
  • Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
  • Paid parental leave
  • Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
  • Ownership: Drive meaningful business impact on a team you’ll help build and define!
  • Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer retentionCRMcustomer growth marketingA/B testingdata analysiscustomer journey mappingbehavioral signalscampaign optimizationKPI establishment
Soft Skills
analyticalstructuredcollaborativecross-functional partnershipcommunicationproblem-solvingcreativitystrategic thinkingleadershipadaptability