Digital Marketing Specialist
MedAire
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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Tech Stack
About the role
- Developing, launching, and optimizing end-to-end digital campaigns (lead generation, demand generation, and nurture) across channels, including search, social, email, and display
- Owning and managing HubSpot content, workflows, and marketing automations to support scalable campaign execution and lead management
- Collaborating with internal creative resources to guide the development of high-performing campaign assets, including landing pages, ads, and email content
- Analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and translating insights into actionable recommendations
- Partnering closely with Sales, Sales Operations, and Product teams to ensure seamless lead flow, tracking, and alignment with business goals
- Building and executing audience-specific nurture programs (email, retargeting, etc.) to engage prospects throughout the decision journey.
Requirements
- 3+ years of hands-on experience executing and optimizing multi-channel, multi-tier B2B2C digital marketing campaigns
- Experience in insurance, employee benefits, or association-based marketing environments is strongly preferred
- Strong proficiency in HubSpot and marketing automation platforms, with the ability to own workflows and campaign execution
- Experience working with CRM and analytics tools (e.g., Microsoft Dynamics, Power BI, Tableau) to measure and report on performance
- Demonstrated ability to operate with urgency, influence stakeholders, and make data-driven recommendations
- Strong collaboration skills with experience working cross-functionally and managing external partners or agencies.
Benefits
- medical, dental, and vision insurance with highly rated carriers
- 401(k) program with a company match
- paid time off
- company-paid short-term disability, long-term disability, and basic life insurance
- free MASA membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital campaignslead generationdemand generationcampaign optimizationmarketing automationaudience-specific nurture programsdata-driven recommendationsmulti-channel marketingB2B2C marketingperformance analysis
Soft Skills
collaborationinfluence stakeholdersoperating with urgencycross-functional teamworkmanaging external partners