Mechanism Ventures

Growth Marketing

• Audit existing lifecycle programs, customer journeys, account architecture, and performance
• Build lifecycle strategies tied directly to revenue, retention, and customer behavior
• Design and launch sophisticated email and SMS journeys beyond standard out-of-the-box flows
• Improve deliverability through domain warming, list hygiene, sender-reputation management, and technical troubleshooting
• Develop segmentation strategies based on purchase behavior, lifecycle stage, product usage, engagement, and predicted customer value
• Create high-cadence testing programs across messaging, offers, timing, creative, frequency, and journey structure
• Use Shopify, Klaviyo, and adjacent platforms to connect customer behavior with lifecycle execution
• Partner with growth, creative, engineering, and company teams to ship campaigns and technical improvements quickly
• Use Claude and other AI tools to accelerate research, analysis, personalization, copy development, QA, documentation, and experimentation
• Translate performance data into clear decisions about what to scale, change, or stop
• Codify successful strategies into reusable playbooks, prompts, templates, and automations
• Provide concise written updates on progress, results, learnings, and blockers

Lifecycle Growth Consultant

Full-stack Engineer

• Own paid acquisition end-to-end at HeySunday
• Be in platforms daily, not just reading dashboards
• Design, run, and read a high-cadence SKU testing program
• Build and own HeySunday’s growth model and reporting layer
• Direct Mechanism’s engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes faster than any in-house team could on its own
• Use AI and automation to compress cycle time by creating auto-pausing rules, LLM-generated creative variants, attribution scripts, and automated reporting
• Spend roughly 20% of your time embedded in other Mechanism portfolio companies on time-boxed growth engagements
• Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio
• Provide clear, written updates on results, learnings, and blockers on Mechanism’s standard cadence

Lifecycle Growth Consultant

Growth Engineer