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Lifecycle Growth Consultant
Mechanism VenturesLifecycle Growth Consultant developing strategies to enhance customer journeys and drive revenue for DTC companies. Overseeing the lifecycle engines to maximize growth across the portfolio.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, focusing on customer retention and revenue growth through advanced strategies in email and SMS marketing. Proficient in using Klaviyo and Shopify to design and implement data-driven customer journeys and segmentation strategies.
Highest-signal resume keywords
Lifecycle MarketingKlaviyo ExpertiseShopify ProficiencyEmail Deliverability ManagementSegmentation Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingEmail MarketingSMS MarketingSegmentation StrategyData AnalysisExperimentation Program ManagementCustomer Journey DesignTechnical TroubleshootingRevenue Growth StrategiesRetention Strategies
Soft Skills
Excellent Written CommunicationStrong Creative JudgmentBias Toward ActionIndependent OperationCollaboration
Tools & Technologies
KlaviyoShopifyClaudeEmail Compliance ToolsLifecycle Tooling
Industry Keywords
DTC BrandsE-commerceCustomer Lifetime ValueSender ReputationDomain Warming
About the role
Key responsibilities & impact- Audit existing lifecycle programs, customer journeys, account architecture, and performance
- Build lifecycle strategies tied directly to revenue, retention, and customer behavior
- Design and launch sophisticated email and SMS journeys beyond standard out-of-the-box flows
- Improve deliverability through domain warming, list hygiene, sender-reputation management, and technical troubleshooting
- Develop segmentation strategies based on purchase behavior, lifecycle stage, product usage, engagement, and predicted customer value
- Create high-cadence testing programs across messaging, offers, timing, creative, frequency, and journey structure
- Use Shopify, Klaviyo, and adjacent platforms to connect customer behavior with lifecycle execution
- Partner with growth, creative, engineering, and company teams to ship campaigns and technical improvements quickly
- Use Claude and other AI tools to accelerate research, analysis, personalization, copy development, QA, documentation, and experimentation
- Translate performance data into clear decisions about what to scale, change, or stop
- Codify successful strategies into reusable playbooks, prompts, templates, and automations
- Provide concise written updates on progress, results, learnings, and blockers
Requirements
What you’ll need- 5+ years of experience in lifecycle, retention, CRM, or email and SMS marketing
- Deep experience working with DTC and e-commerce brands
- Advanced, current, hands-on knowledge of Klaviyo and Shopify
- Demonstrated success improving lifecycle revenue, repeat purchase behavior, retention, or customer lifetime value
- Strong technical understanding of deliverability, domain warming, sender reputation, consent, and email and SMS compliance
- Experience designing sophisticated segmentation and automated customer journeys
- Experience building and managing structured experimentation programs, with the analytical instincts to connect lifecycle performance to business outcomes
- Excellent written communication and strong creative judgment
- Bias toward action—the ability to ship in hours and days, not weeks—and to operate independently in a remote, high-accountability environment
- AI-native working style, with meaningful hands-on experience using Claude and modern lifecycle tooling to accelerate and improve your work
Benefits
Comp & perks- Medical
- Dental
- Vision
- Unlimited time off policy (with a two-week minimum)