Media Buyer
MeanPug Digital
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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About the role
- Plan, negotiate, place, and manage traditional media campaigns for legal clients
- Evaluate media opportunities based on cost, reach, and qualified leads
- Manage budgets and work with media vendors and reps
- Monitor campaign performance and make informed recommendations
Requirements
- Required: direct traditional media buying experience for law firms
- Experience planning and managing offline media buys across channels such as TV, radio, cable, print, and out-of-home
- Strong negotiation skills and experience working directly with media vendors and sales reps
- Ability to manage budgets, insertion orders, pacing, reconciliations, and campaign execution details
- Understanding of law firm marketing metrics such as lead volume, cost per lead, case quality, and overall campaign performance
- Strong analytical, organizational, and communication skills
- Ability to manage multiple campaigns, markets, or clients at once
- Preferred
- Agency or in-house experience serving legal clients
- Experience in practice areas such as personal injury, mass tort, criminal defense, or family law
- Familiarity with call tracking, intake processes, and lead attribution
- Ability to identify optimization opportunities and improve campaign efficiency over time
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company matching
- Flexible work schedule
- Professional development opportunities
- Dog-friendly office environment
- Team building events and activities
- Technology stipend for equipment setup
- Pet adoption reimbursement (up to $500)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
traditional media buyingoffline media buysbudget managementcampaign executionlead attributioncall trackingmedia planningnegotiationanalytical skillsorganizational skills
Soft Skills
strong negotiation skillscommunication skillsability to manage multiple campaignsstrong analytical skillsorganizational skills