MeanPug Digital

Performance Marketing

• Assist in building and launching paid campaigns across Meta and Google for law firm clients
• Monitor campaign performance daily and flag issues or opportunities to senior team members
• Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative
• Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events
• Assist in preparing client-facing performance reports with clear summaries of results and recommendations
• Run basic creative and audience tests under the direction of senior paid media staff
• Stay current on platform updates, new ad formats, and best practices across Meta and Google
• Collaborate with account strategists to ensure campaign activity aligns with client goals

Junior Paid Ads Manager

SEO Marketing

• - Conduct comprehensive technical SEO audits across client sites and prioritize fixes by impact
• - Diagnose and resolve crawlability, indexation, site speed, Core Web Vitals, and structured data issues
• - Implement and maintain schema markup across law firm site templates in WordPress
• - Manage redirects, canonicalization, XML sitemaps, and robots.txt configurations
• - Monitor site health on an ongoing basis using tools like Screaming Frog, Semrush, and Google Search Console
• - Conduct keyword research and develop content strategies aligned with each client's practice areas and target markets
• - Produce detailed content briefs for writers that translate SEO intent into clear, actionable guidance
• - Audit and optimize existing on-page content for relevance, structure, and search intent
• - Identify content gap opportunities and develop roadmaps to close them
• - Own local SEO strategy across client portfolios including Google Business Profile optimization, citation building, and local pack performance
• - Monitor and improve local rankings across target practice areas and geographies
• - Identify and resolve local listing inconsistencies across directories and data aggregators
• - Track and report on keyword benchmark performance, surfacing insights and recommending course corrections when targets are off track
• - Work within Asana to manage tasks, track budgets, and communicate progress clearly to strategists
• - Collaborate with the broader SEO team to share learnings, align on best practices, and contribute to process improvements
• - Stay current on algorithm updates, industry changes, and emerging SEO best practices in the legal vertical

SEO Manager

• Serve as the primary point of contact for assigned client accounts
• Lead client calls and presentations, providing strategic recommendations and performance updates
• Develop and execute comprehensive SEO strategies tailored to each client's goals
• Communicate timelines, deliverables, and address client concerns professionally
• Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities
• Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building
• Identify on-site technical improvements and collaborate with development teams on implementation
• Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues
• Plan and delegate content assignments with SEO strategy in mind
• Create detailed, SEO-optimized content outlines backed by keyword research
• Develop keyword strategies that align with client specialties and search intent
• Collaborate with team members to produce high-quality, optimized digital content
• Help establish brand identities for new clients including messaging, positioning, and voice
• Craft compelling slogans, mission statements, and branded content
• Track and report on key performance metrics including traffic, rankings, conversions, and ROI
• Utilize project management systems (Asana) to maintain organized workflows and reporting
• Translate data into actionable insights for clients and internal teams

Marketing Manager, SEO

Brand Manager

• Identify and submit speakership applications for MeanPug founders at major legal marketing conferences
• Pitch and secure podcast appearances on high-profile legal industry shows
• Pursue placement opportunities in prestigious legal and marketing publications
• Manage our relationships with external publications we contribute to: including Attorney at Law, Forbes, 50Pros, GLM, CallRail, and others; ensuring we're publishing consistently and strategically
• Research and submit for industry awards based on client work and agency achievements
• Own and maintain MeanPug's work portfolio: keeping it current, compelling, and representative of our best work
• Ensure all off-site portfolio listings and agency profiles (Clutch, UpCity, etc.) are accurate, complete, and positioned well
• Coordinate with an external agency to support the build-out of the new MeanPug website
• Revive and run our monthly newsletter: owning the editorial calendar, content, and distribution
• Contribute to MeanPug's organic social presence, including proactive engagement (commenting, sharing, participating in conversations) across LinkedIn and other relevant platforms
• Own client gifting and relationship touch-points: sourcing and sending thoughtful gifts at the right moments
• Develop and execute a strategy for generating client reviews and testimonials across key platforms
• Partner with account and strategy teams to keep a pulse on client happiness and surface opportunities to deepen relationships

Frontend Engineer

• Build and maintain WordPress websites: custom themes, page builder builds (Elementor, WP Bakery), content updates, and troubleshooting
• Implement designs precisely: responsive layouts, interactions, cross-browser support
• Work within a headless WordPress architecture: connecting WP as a CMS to a decoupled front-end layer
• Support our migration to a modern static-site front end (Astro-first, but experience with Next.js, Nuxt, or comparable frameworks is welcome)
• Improve site performance and Core Web Vitals (LCP, CLS, INP), caching, image optimization, and best practices
• Ship landing pages and experiments for paid campaigns
• Support integrations: forms/CRM, call tracking, analytics, pixel/tag setup, server-side tracking
• Help with technical SEO implementation: schema, redirects, sitemaps, indexation issues, internal linking
• Debug and resolve issues across environments: plugins, theme conflicts, hosting quirks, DNS, SSL
• Collaborate in a team workflow: tickets, code reviews, QA checklists, and documentation

Junior Paid Ads Manager

SEO Manager

Marketing Manager, SEO

Brand Manager

Web Developer