Develop and execute digital and omnichannel strategy aligned with customer needs, brand objectives, and launch goals.
Evaluate, select, and operationalize CRM, marketing automation, analytics platforms, content management systems (CMS), digital asset management (DAM), consent management, and reporting tools in partnership with IT and agency partners.
Oversee owned, earned, and paid digital ecosystem (websites, CRM, email, paid media, SEO/SEM, social, programmatic) to ensure channel integration and continuous performance optimization.
Establish digital standards, operating models and processes that scale with the organization.
Monitor emerging digital trends and technologies to identify opportunities for enhanced customer engagement through AI, digital health tools, telehealth integrations, and new channels.
Establish UX/UI standards across all digital properties, ensuring intuitive navigation, accessibility compliance, and consistent brand experience.
Lead digital media planning and optimization, collaborating with agency partners to refine audience strategies, channel mix, and activation plans.
Build audience targeting, segmentation, and personalization strategies leveraging 1P (first‑party) and 3P (third‑party) data through healthcare data partnerships and privacy-safe activation methods.
Design personalized, insight-driven content strategies and modular assets to support omnichannel engagement across HCP and patient journeys in collaboration with HCP and Consumer Brand Leads.
Own digital and omnichannel budgets, including scenario planning, investment allocation, forecasting, and ROI measurement.
Map end‑to‑end HCP and patient journeys, identifying key moments, triggers, and channel opportunities.
Design digital–field orchestration including CLM content, rep‑triggered email, automated nurture sequences, behavioral triggers, next‑best‑action logic, field alerts, and closed‑loop reporting—ensuring seamless data flows between CRM, marketing automation, web, and analytics.
Integrate digital touchpoints with field activities, patient support services, and brand objectives to deliver a seamless, personalized experience.
Develop digital tools, training, and processes to enable Field Sales and MSLs as integrated touchpoints in the customer journey.
Partner with IT, Analytics, and agency partners to ensure strong technical integration and visibility across the customer journey.
Drive development of KPIs, dashboards and measurement frameworks; define leading/lagging indicators for launch.
Lead a robust test‑and‑learn agenda to continuously optimize channel performance and budget allocation.
Translate data into actionable insights and next‑step recommendations that inform brand strategy and commercial planning.
Build and oversee the vendor/agency ecosystem required for launch success; define scopes, operating cadences, and quality benchmarks.
Embed digital best practices and a culture of omnichannel thinking across the commercial organization.
Serve as a strategic partner to the field teams, ensuring omnichannel insights and digital resources support field effectiveness.
Ensure all digital programs and content adhere to FDA guidelines, privacy laws (e.g., HIPAA), data governance principles, and internal policies.
Lead consent management and privacy-compliant data strategies that future-proof targeting capabilities amid evolving privacy regulations.
This position requires up to 20-30 % travel. Frequently travel is outside the local area and overnight. Some of the travel may be international.

Requirements

Bachelor's degree required, MBA or advanced degree in Marketing, Digital Marketing, or related field preferred
8 - 10+ years of progressive experience in digital marketing, with at least 5 years in pharmaceutical/biotech industry
Proven experience leading commercial product launches in a digital capacity
Deep expertise in omnichannel marketing platforms (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud)
Strong understanding of HCP and patient marketing in regulated industries
Experience with marketing analytics, attribution modeling, and ROI measurement
Track record of building digital capabilities from the ground up in lean organizations
Deep understanding of pharmaceutical commercial models, FDA promotional requirements, privacy laws (e.g., HIPAA), and digital governance

Benefits

Health insurance
Dental coverage
Vision coverage
Paid time off
401K plan
Participation in incentive plans contingent on performance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingomnichannel strategyCRMmarketing automationanalyticsSEOSEMcontent management systemsdata analysisattribution modeling

Soft Skills

leadershipstrategic planningcollaborationcommunicationproblem-solvingbudget managementaudience targetingpersonalizationadaptabilityinsight-driven decision making

Certifications

Bachelor's degreeMBAadvanced degree in Marketingdigital marketing certification