McKesson

Marketing Director – Specialized Care Pharmacy

McKesson

full-time

Posted on:

Location Type: Hybrid

Location: Irving • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $132,300 - $220,500 per year

Job Level

Lead

About the role

  • Develop and lead the marketing strategy for Alternate Site, MPB (non-acute), and Emerging Channels customer segments
  • Build annual marketing plans that align to segment growth priorities and revenue objectives
  • Implement the segment specific value propositions and craft clear, differentiated messaging that resonates with target audiences
  • Translate business strategy into integrated marketing programs spanning demand generation, content, thought leadership, digital, events, and sales enablement
  • Leverage data to understand customer needs & willingness to pay, competitive dynamics, and emerging trends
  • Create high-quality, relevant assets across multiple formats—blogs, videos, infographics, podcasts, social media posts, and email campaigns
  • Lead the development of customer facing content including solution messaging, product briefs, case studies, videos, digital content, and sales tools
  • Develop B2B demand generation campaigns to support lead creation, nurture, and conversion
  • Monitor segment trends, competitive landscapes, and customer insights to inform strategy, messaging, and content prioritization
  • Leverage platforms like Salesforce and Highspot to provide customer-facing assets, playbooks, and value propositions

Requirements

  • 10+ years of progressive B2B marketing experience (strategy, content, demand generation, product/solution marketing, brand, or communications)
  • Experience in healthcare, pharmaceuticals, specialty distribution, or related sectors strongly preferred
  • Proven success developing and executing integrated marketing strategies that drive measurable business outcomes
  • Experience working in highly matrixed environments with multiple stakeholder groups
  • Exceptional communication skills—strong writer, presenter, and storyteller
  • Experience managing external partners - creative agencies, content developers, digital partners—to support campaign and program execution
  • Bachelor's degree in Marketing, Business, Communications, or equivalent experience
Benefits
  • Competitive compensation package
  • Annual bonus opportunities
  • Long-term incentive opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationcontent marketingproduct marketingbrand marketingcommunicationsintegrated marketing strategiescampaign executiondata analysiscustomer insights
Soft Skills
communication skillswritingpresentationstorytellingleadershipcollaborationstrategic thinkingcreativityproblem-solvingstakeholder management
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications