Develop a 3-year road map and build business case to execute that road map
Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior
Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions
Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams
Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports
Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation
Set data strategy and structure to integrate disparate sources for improved insights
Mentor and develop junior analysts, fostering a culture of learning and innovation
Ensure data quality, governance, and compliance with privacy regulations

Requirements

Typically requires 9+ years of professional experience
1+ years of supervisory and/or management experience
BA/BS or equivalent experience
10+ years in marketing analytics, including B2B experience
1+ years in a leadership or mentorship role
Expert (5+ years') proficiency in Google Analytics 4, Google Tag Manager, Adobe Analytics, Paid advertising platforms (Google Ads, Meta Ads Manager), Data visualization tools (Tableau, Power BI)
Strong experience in data mining, analysis, and insight generation
Skilled in presenting complex findings to non-technical stakeholders
Comfortable navigating ambiguity and shifting priorities

Benefits