McCormick & Company

Media Manager

McCormick & Company

full-time

Posted on:

Location Type: Hybrid

Location: Hunt Valley • Maryland • United States

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Salary

💰 $87,910 - $153,970 per year

About the role

  • Own Retail Search strategy across North America as the core conversion lever within the full-funnel planning.
  • Lead agency and platform partners to execute keyword strategy, bidding guardrails, and budget allocation frameworks.
  • Shape retail search budget planning across brands and retailers.
  • Align activation to brand objectives, key drive periods, and retailer priorities.
  • Partner cross-functionally to establish standardized search KPI frameworks.
  • Drive performance management through in-flight optimization, campaign analysis, and post campaign insights to inform future strategy.
  • Identify and implement opportunities to simplify and standardize retail media processes.
  • Partner with category management, consumer insights, and retail teams to develop data-driven retail media plans.
  • Leverage post-execution analytics to drive optimization and inform investment strategy.
  • Strengthen the role of analytics in retail media measurement, including providing account-level inputs into marketing mix modeling.

Requirements

  • BA/BS in Marketing, Business, or related field
  • 3+ years of relevant experience with retail media, preferably at an agency or in a CPG related field
  • Working knowledge of Retail Media platforms like Instacart Ads, Walmart Ads, Amazon Ads, Criteo preferred
  • Basic understanding of digital media, CPG industry, and competitive landscape
  • Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
  • Strong intellectual curiosity and ability to navigate complex / new situations
  • Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
  • Strong oral and written communication skills
  • Superior analytical and organizational skills required
  • Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)
Benefits
  • Competitive compensation
  • Career growth opportunities
  • Flexibility and Support for Diverse Life Stages and Choices
  • Wellbeing programs including Physical, Mental and Financial wellness
  • Tuition assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retail mediakeyword strategybidding guardrailsbudget allocationcampaign analysisdata-driven retail media plansmarketing mix modelingMS OfficeExcelPower Point
Soft Skills
project managementintellectual curiositycooperationcommunicationanalytical skillsorganizational skillsdiplomacyperformance managementoptimizationcross-functional collaboration