Maxio

Demand Generation, Digital Marketing Manager

Maxio

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

JavaScriptWordPress

About the role

  • Digital Strategy Execution Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline.
  • Website Performance & Experimentation Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
  • Campaign Analytics & Optimization Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
  • Collaboration and Influence Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.

Requirements

  • 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
  • Extensive hands-on experience managing paid media channels and optimizing digital performance.
  • Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
  • Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
  • Excellent project management skills; capable of managing internal projects and multiple external vendors.
  • Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
  • Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
  • Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
  • The ability to self-direct and self-start and work independently as well as within and across teams.
  • Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).
Benefits
  • Health, dental, and vision insurance plans.
  • Medical and dependent care flexible spending accounts.
  • Paid monthly mental healthcare access with Headspace.
  • Open PTO – because making time for life is important!
  • 15 paid standard holidays each year, including a company-wide Winter Break.
  • 401(k) savings plan with company match!
  • MacBook laptop.
  • Paid parental leave.
  • A collaborative, entrepreneurial learning environment with a proven playbook.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B digital marketingdemand generationpaid media managementconversion rate optimizationA/B testingUX improvementsbehavioral analyticsHTMLCSSJavaScript
Soft Skills
project managementanalytical mindsetself-directioncollaborationinfluence