Maxio

Digital Marketing

• Digital Strategy Execution Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline.
• Website Performance & Experimentation Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
• Campaign Analytics & Optimization Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
• Collaboration and Influence Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.

Demand Generation, Digital Marketing Manager