matternxt

Conversion Rate Optimizer

• Identify and conceptualize solutions to conversion problems
• Analyze, hypothesize and prioritize
• Interrogate data and user behavior to build a true picture of performance across any given user journey
• Uncover the 'why' behind an issue by evaluating user experiences and by gathering real user feedback from user testing (delivered by working with our user research team)
• Pool results from analysis and research to construct informed and high-quality hypotheses that recommend solutions to remove blockers and/or enhance persuasive signals
• Work with designers, developers and project managers to implement experiments efficiently and effectively – creating design briefs, attending ideation workshops, creating simple mock-ups and writing test requirement briefs that communicate all aspects of a test
• Set up robust split tests using a testing platform, carry out quality assurance testing and launch safely
• Monitor the progress of tests, interpret results using sound statistical analysis and draw additional critical insight by deep-diving segment data
• Report to clients and internal Fresh Egg stakeholders on the progress and results of experiments, providing clients with accurate and understandable recommendations and reports
• Refine and develop optimization strategies in line with client goals and changes in their environment
• Maintain and develop client relationships to meet/exceed KPI targets

CRO Strategist