Matik, Inc.

Senior Demand Generation Manager

Matik, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Job Level

Senior

About the role

  • Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
  • Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
  • Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
  • Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
  • Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
  • Build and execute ABM programs targeting key accounts in collaboration with the SDR team
  • Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
  • Lead A/B testing strategies and execution across all channels

Requirements

  • 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
  • Experience working in B2B space and generating demand for enterprise products
  • Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Experience managing Hubspot as a core marketing ops tool
Benefits
  • The opportunity to evolve and grow a proven solution to a real problem
  • A fully remote working environment with flexible working hours
  • Great environment for collaboration and growth
  • Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
  • Stipends for home internet and wellness
  • Reimbursements for home office equipment and learning & development
  • Brand new Mac laptop
  • Unlimited PTO, plus every other Friday off during the Summer
  • Company-paid lunches every Friday :)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationdigital marketingA/B testingperformance optimizationROI reportingcustomer journey designlead nurturingaccount-based marketing (ABM)analyticsdata-driven decision making
Soft Skills
strategic thinkingcollaborationadaptabilityanalytical skillscommunicationleadershipproblem-solvingorganizational skillsscrappinessresults-oriented