Matik, Inc.

Performance Marketing

• Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
• Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
• Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
• Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
• Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
• Build and execute ABM programs targeting key accounts in collaboration with the SDR team
• Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
• Lead A/B testing strategies and execution across all channels

Senior Demand Generation Manager