Director, Brand Strategy
Match Group
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $197,000 - $250,000 per year
Job Level
About the role
- Define the marketing roadmap with leaders across Brand Marketing, Product Marketing, Growth Marketing, Creative, Ops, and Comms.
- Identify, scope, and build alignment around brand strategy initiatives that shape future planning.
- Lead the development of new brand platforms that strengthen Hinge’s cultural positioning, and create frameworks for how they scale across new audience segments and channels.
- Develop and coach a team of strategists, elevating their thinking and maintaining a consistently high strategic standard.
- Oversee resourcing with Operations to balance in-house and freelance talent across strategy projects.
- Define how the brand narrative connects to product, growth, and social impact strategy to ensure coherence between what we say, build, and show in market.
- Establish and maintain strategic frameworks (e.g., positioning, segmentation messaging, brand pillars) that guide marketing decisions and ensure brand consistency.
- Partner with Cultural & Consumer Insights to shape learning programs that inform brand direction and future planning.
- Collaborate with Creative leadership to ensure work reflects and reinforces Hinge’s brand positioning.
- Partner with Comms on proactive, foundational storytelling that defines Hinge’s point of view in culture.
- Lead synthesis of learnings across campaigns into clear direction for future brand work.
- Guide research with CCI to deepen understanding of how consumers perceive Hinge’s brand and role in culture.
- Lead strategic alignment with agency partners, ensuring strong continuity from strategy to creative development.
Requirements
- 12+ years in brand, creative, or integrated marketing strategy, ideally with a mix of agency and in-house experience leading consumer brands.
- A strategic leader with a strong track record of shaping brand direction and translating insight into creative action.
- Skilled at building frameworks and narratives that connect brand, product, and growth strategy.
- An inspiring people manager who develops talent and uplifts team craft.
- Deeply curious about culture and how people connect with brands emotionally and behaviorally.
- A confident communicator who can align stakeholders around a clear vision.
Benefits
- 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
- Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
- Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
- Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
- Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
- ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymarketing roadmapframework developmentnarrative buildingstrategic alignmentconsumer insightscampaign synthesispositioningsegmentation messagingbrand pillars
Soft skills
strategic leadershippeople managementcommunicationcollaborationcoachingcuriosityinspirationstakeholder alignmentcreative actionteam development