Social Media Specialist

MasterBrand, Inc.

full-time

Posted on: 10/18/2025

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

Maintain and nurture our existing social channels
Drive channel strategy and thought leadership across social media channels
Collaborate with Marketing leaders and the Digital Marketing specialists to build a robust social calendar and to develop and maintain clear brand voice
Create engaging social content and leverage it to drive sales while building a social community; Integrate and amplify content across all marketing platforms
Oversee both internal and external creative agencies
Post content
Develop, track, and review success metrics regularly to drive continuous optimization
Leverage data and insights to make strategic decisions, updates and improvements to existing campaigns and processes; Optimize processes for greater scale
Lead community management to engage, grow, and support our customer community
Implement and optimize the current social strategy, reporting out weekly
Be the advocate for social throughout the company. Proactively educate stakeholders and lead competitive and social trend understanding for MasterBrand Cabinets.
Establish a program to help maximize ongoing SEO – to include elements such as posting cadence, content development and keyword targeting
Gather, write, review, and adapt marketing material for social media
Select appropriate supporting imagery from image library to supplement social media posts
Generate insight into community performance and provide recommendations for improvement - Use creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and/or applications
Monitor and engage in brand related online conversations
Manage the execution of campaigns and tactics through cross-functional business and technical teams
Ability and willingness to learn MasterBrand's go-to-market strategy and brands
Willingness to understand brand objectives and translate them into strategic, creative digital approaches

Requirements

Bachelor’s Degree in related field.
3+ years of social marketing experience for non-personal social media accounts.
Creative copywriting and strong command of language/grammar.
Experience with posting, monitoring, measuring performance, and building/nurturing community on the following platforms: Facebook/Instagram, Pinterest, YouTube, Houzz, Sprout Social

Benefits

Equal Employment Opportunity
Reasonable Accommodations

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

social media marketingcreative copywritingSEOcontent developmentperformance measurementcommunity managementdata analysiscampaign executionstrategic decision makingcontent optimization

Soft skills

creative thinkinginitiativecollaborationcommunicationleadershipadvocacyeducationadaptabilityproblem solvingengagement

Certifications

Bachelor’s Degree

Social Media Specialist

Job Level

About the role

Requirements

Applicant Tracking System Keywords

Hard skills

Soft skills

Certifications

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