Social Media Manager

• Maintain and nurture our existing social channels
• Drive channel strategy and thought leadership across social media channels
• Collaborate with Marketing leaders and the Digital Marketing specialists to build a robust social calendar and to develop and maintain clear brand voice
• Create engaging social content and leverage it to drive sales while building a social community; Integrate and amplify content across all marketing platforms
• Oversee both internal and external creative agencies
• Post content
• Develop, track, and review success metrics regularly to drive continuous optimization
• Leverage data and insights to make strategic decisions, updates and improvements to existing campaigns and processes; Optimize processes for greater scale
• Lead community management to engage, grow, and support our customer community
• Implement and optimize the current social strategy, reporting out weekly
• Be the advocate for social throughout the company. Proactively educate stakeholders and lead competitive and social trend understanding for MasterBrand Cabinets.
• Establish a program to help maximize ongoing SEO – to include elements such as posting cadence, content development and keyword targeting
• Gather, write, review, and adapt marketing material for social media
• Select appropriate supporting imagery from image library to supplement social media posts
• Generate insight into community performance and provide recommendations for improvement - Use creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and/or applications
• Monitor and engage in brand related online conversations
• Manage the execution of campaigns and tactics through cross-functional business and technical teams
• Ability and willingness to learn MasterBrand's go-to-market strategy and brands
• Willingness to understand brand objectives and translate them into strategic, creative digital approaches

Social Media Specialist

Social Media Manager

Social Media Creative Specialist

Social Media Investigator

Social Media Intern

Customer Success Manager