Social Media Director
Blockchain & Climate Institute
Paid Social Media Specialist
Advocate Aurora Health
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama, Alaska, Arizona, Florida, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United States
Visit company websiteSalary
💰 $30 - $45 per hour
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Executes and supports the paid social media strategy by participating in campaign meetings and collaborating with the Paid Social Manager to achieve organizational goals.
- Implements paid ad strategies across platforms using branded and professional imagery designed to drive results and encourage community engagement—such as educational and engaging videos, infographics, and lead generation ads.
- Develops innovative audience targeting methods and paid social campaigns.
- Works closely with the Organic Social and creative teams to tailor ad concepts, formats, and content for each platform.
- Understands key performance indicators (KPIs) including CPC, CTR, CPE, and ROAS.
- Designs and carries out A/B testing for variables like audience, copy, and creative.
- Prepares weekly and monthly performance reports.
- Keeps current with social media industry news and best practices, and provides strategic input for brand social channels.
- Participates in creative brainstorming sessions to discover new, more effective social media advertising approaches.
- Manages ongoing boosting of organically published posts.
- Acts as a liaison to promote content through social media, both internally and externally.
- Generates timely social media reports and creates monthly or ad hoc dashboards as needed.
Requirements
- Bachelor's Degree in Marketing, or Bachelor's Degree in Communications or related field
- Typically requires 3 years of experience in day-to-day management of social media platforms
- LinkedIn business manager experience a plus
- Organized and detail oriented
- Strong written and oral communication skills
- Ability to operate independently in a self-directed, deadline-driven environment
- Ability to collaborate effectively with all levels of clinicians, management, executives
- Proficient in Google Analytics, Microsoft Office products and familiarity with WordPress and social media management tools.
Benefits
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social media strategyaudience targeting methodsA/B testingkey performance indicatorsCPCCTRCPEROAScampaign managementlead generation ads
Soft skills
organizeddetail orientedstrong written communicationstrong oral communicationself-directeddeadline-drivencollaborationcreative brainstorming
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Communications
