Master of Malt

Head of Trade Sales

Master of Malt

full-time

Posted on:

Location Type: Hybrid

Location: Tonbridge • United Kingdom

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Job Level

Lead

About the role

  • Are you a commercially driven sales leader with deep experience in the **UK spirits trade industry**?
  • We’re looking for a **Trade Sales Lead** to drive the next phase of growth for **Master of Malt Trade**, leading a high-performing team of Partner Managers and building strategic relationships with some of the most exciting hospitality partners across the UK.
  • This is a role for someone who thrives on **commercial ownership, team leadership and industry influence** — someone who knows how to grow a channel, develop people and build meaningful partnerships.
  • The RoleYou’ll lead the **trade wholesale channel**, developing and executing a clear sales strategy that accelerates growth, strengthens key accounts and expands our partner network.
  • You’ll also play a key role in shaping the **long-term growth of the trade channel** within **Atom Group**, working closely with Marketing, Buying and Operations to deliver exceptional value for our partners.
  • Key responsibilities include:
  • **Commercial Leadership**
  • - Develop and execute the **UK trade sales strategy** aligned with channel growth targets
  • - Own the **full commercial picture** — forecasting, investment and ROI
  • - Analyse performance data to identify risks, opportunities and growth levers
  • - Lead and grow **National Accounts**, building strategic relationships with senior stakeholders
  • - Identify new growth opportunities across regions, segments and partnerships
  • - Represent **Master of Malt Trade** at industry events and trade shows
  • **Cross-Functional Collaboration**
  • - Work closely with Marketing, Buying and Operations to deliver successful product launches and commercial initiatives
  • - Ensure promotions, pricing strategies and trade marketing activity land effectively across the channel.
  • Team LeadershipYou’ll lead and develop a team of **trade Partner Managers**, creating a high-performance environment where people thrive.
  • You will:
  • - Coach and develop team members to deliver against commercial objectives
  • - Drive ownership, accountability and entrepreneurial thinking
  • - Set clear goals and KPIs and track progress through regular reviews
  • - Provide honest, constructive feedback and recognition
  • - Lead recruitment, training and development of future team members

Requirements

  • What We’re Looking ForWe’re looking for someone with strong commercial instincts and a deep understanding of the **UK spirits and on-trade landscape**.
  • Essential experience
  • Proven leadership experience managing and developing a sales team
  • Strong **P&L ownership, forecasting and financial analysis** capability
  • Significant on and off **trade account management experience within the UK spirits industry**
  • Experience developing and executing channel or sales strategies
  • National Account management and senior stakeholder negotiation
  • Strong commercial acumen with the ability to translate insights into growth
  • Nice to have
  • Experience launching **new products in the spirits category**
  • Knowledge of the **craft spirits market**
  • **Wine & Spirit Education Trust (WSET) qualification**
  • Experience working in hospitality or “the other side of the bar”
  • A **full UK driving licence** is required as this is a **field-based role with nationwide travel**.
Benefits
  • At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
  • We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
  • There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
  • Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
  • We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L ownershipforecastingfinancial analysistrade account managementchannel strategy developmentsales strategy executionnational account managementstakeholder negotiationproduct launchcommercial analysis
Soft Skills
commercial leadershipteam leadershipcoachingaccountabilityentrepreneurial thinkinggoal settingperformance trackingconstructive feedbackrelationship buildingcross-functional collaboration
Certifications
Wine & Spirit Education Trust (WSET) qualificationfull UK driving licence