MassMedia Marketing, Advertising, PR

Public Relations

• Serve as support across the Public Relations department client roster and own select client projects
• Create, deliver, edit, and optimize PR materials including executive bios, corporate newsletter content, online/digital content, and press releases
• Conduct media outreach and maintain department media lists
• Research news coverage and industry trends to develop fresh story ideas
• Provide client service administration support: meeting agendas, recaps, client correspondence, monthly coverage reports, attending meetings, scheduling
• Provide research and editorial support
• Track press coverage and placements
• Collaborate with branding, media relations, content, social media strategists, media buyers and designers

Public Relations Coordinator