Website Strategist, Consultant – 8-Week Engagement
MassMedia Marketing, Advertising, PR
contract
Posted on:
Location Type: Remote
Location: Nevada • United States
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About the role
- Evaluate, refine, and optimize the website as a strategic growth, conversion, and brand-building platform.
- Assess the current state of the website, including architecture, user experience, messaging, content, conversion paths, SEO foundations, and performance analytics.
- Align the website to core business objectives, audience needs, and integrated marketing initiatives.
- Develop a clear website strategy and actionable roadmap.
- Define and refine site architecture, navigation, and priority user journeys.
- Evaluate and improve messaging, content hierarchy, and calls-to-action.
- Identify conversion optimization opportunities.
- Provide guidance on SEO, technical considerations, and performance measurement.
- Translate insights into practical recommendations.
- Collaborate cross-functionally, providing strategic guidance, reviewing materials, and aligning stakeholders around priorities and success metrics.
- Deliver a comprehensive website strategy package at the conclusion of the engagement.
Requirements
- The ideal candidate brings 7+ years of experience in website strategy, digital strategy, or growth marketing; a strong understanding of UX, CRO, SEO, content strategy, and analytics; experience working in a consulting or fractional capacity; and the ability to align digital strategy with business and revenue goals. Experience supporting agencies, growth-stage companies, or multi-location brands is preferred.
Benefits
- This is a consultant role that does not include benefits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
website strategydigital strategygrowth marketinguser experience (UX)conversion rate optimization (CRO)search engine optimization (SEO)content strategyanalyticssite architectureperformance measurement
Soft skills
strategic guidancecollaborationstakeholder alignmentcommunicationproblem-solvinganalytical thinkingproject managementadaptabilityleadershipcritical thinking