Marsh McLennan

Senior Marketing Director, Strategic Activation

Marsh McLennan

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • As a senior leader of Strategic Marketing Activation – Americas, you’ll serve as the trusted deputy to the Head of Americas Marketing.
  • Lead design and delivery of integrated marketing programs that elevate Oliver Wyman’s most important commercial priorities—bringing our insights, expertise, and solutions to life in ways that resonate with the C‑suite and unlock measurable business impact.
  • You’ll help shape how Oliver Wyman shows up in the market—connecting the dots between brand, content, media, events, and client engagement.
  • This is a role for a sophisticated marketer who thrives in a dynamic environment and is comfortable operating at both strategic and tactical levels.
  • You’ll lead agile programs that evolve with shifting client needs and market conditions—translating bold ideas into well‑orchestrated campaigns with real‑world results by directly leading a high‑performing team (e.g., campaign managers, ABM managers, content strategists, digital specialists, and marketing operations/analytics partners).
  • This is also an outcome‑driven role: success will be measured not only by creativity and collaboration, but by tangible outcomes such as brand visibility, priority‑account engagement (ABM), qualified demand and pipeline contribution, media share of voice, executive visibility, and commercial growth.
  • Key Responsibilities: Campaign Leadership Build and activate cross‑functional campaigns tied to Oliver Wyman’s most pressing client issues and growth priorities. Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high‑impact programs with clear accountability across directly managed team members and cross‑functional squads.
  • Outcomes‑Driven Execution Drive to results with clear KPIs. Campaign success may include: Increased awareness and brand equity among C‑level decision makers Deeper engagement with priority clients and accounts (ABM) Growth in qualified demand and pipeline for strategic offerings with explicit pipeline attribution Stronger media presence on key topics and themes Elevated visibility of Oliver Wyman experts and leadership. AI‑Enabled Marketing Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insights—helping the team do more with precision and speed. Integrated Planning & Activation Ensure seamless collaboration across internal teams—uniting regional marketing efforts with national priorities and firmwide brand initiatives. Align field, industry, communications, and digital programs for greater impact. Executive Visibility Partner with communications and thought leadership teams to amplify Oliver Wyman’s most influential voices—through earned media, flagship events, digital platforms, and custom content. Measurement, Optimization & Reporting Establish standardized dashboards and reporting frameworks to track campaign and channel performance; implement weekly/monthly/quarterly rhythms that translate insights into action. Build a structured experimentation plan (creative, audience, offer, channel) and maintain an optimization backlog grounded in statistical rigor and ROI impact. Produce concise executive readouts that connect marketing activity to commercial outcomes (awareness lift, ABM engagement depth, pipeline contribution, win influence, and media share of voice), with recommendations to reallocate budget to the highest‑return initiatives. Account‑Based Marketing (ABM) Design and scale ABM programs for priority accounts, aligning with account teams to deepen executive engagement and accelerate opportunity creation. Establish account tiering, personalization approaches, and executive visibility strategies for key accounts; integrate intent, fit, and engagement signals into targeting and offer design. Lead Generation Build a performance engine across paid/owned/earned channels with clear funnel definitions (e.g., MQL, SQL), lead routing and SLA alignment with sales, and a test‑and‑learn roadmap to increase conversion and velocity. Partner with marketing operations to implement scoring, intent signals, and journey analytics that improve targeting and offer relevancy. Team Leadership Build, lead, and develop a direct team of marketers with clear goals, coaching, and performance management; set role clarity, competencies, and growth paths. Establish an agile operating model (e.g., pods/squads) that integrates campaign strategy, ABM, content, media, events, and digital to deliver coherent, high‑impact programs. Experience Required: 15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm Strong understanding of how to bring complex ideas to market—translating strategy into storytelling and storytelling Proven success building and scaling multi‑channel campaigns tied to business growth Fluency in both industry‑specific and cross‑industry go‑to‑market strategy Comfort with AI and emerging tools that power efficiency Strong collaboration and leadership skills—with a track record of influence across teams and senior stakeholders Demonstrated experience leading and developing direct reports and cross‑functional squads. Passion for brand, creativity, commercial outcomes, and the client voice. Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person. © 2025 Workday, Inc. All rights reserved.

Requirements

  • 15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm
  • Strong understanding of how to bring complex ideas to market—translating strategy into storytelling and storytelling
  • Proven success building and scaling multi‑channel campaigns tied to business growth
  • Fluency in both industry‑specific and cross‑industry go‑to‑market strategy
  • Comfort with AI and emerging tools that power efficiency
  • Strong collaboration and leadership skills—with a track record of influence across teams and senior stakeholders
  • Demonstrated experience leading and developing direct reports and cross‑functional squads.
  • Passion for brand, creativity, commercial outcomes, and the client voice.