Senior Marketing Product Manager – Reference Lab & Services
Mars
full-time
Posted on:
Location Type: Office
Location: Loveland • California • Colorado • United States
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Salary
💰 $156,000 - $195,000 per year
Job Level
About the role
- Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
- Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
- Lead the creation and execution of industry recognized above-brand education and marketing programs.
- Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
- Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services.
- Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.
- Work closely with internal and external stakeholders, including presentations to executive teams.
Requirements
- Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
- 5-7+ years of marketing experience in a healthcare, veterinary or diagnostics industry
- Proven track record in executing marketing strategies in a veterinary or healthcare setting.
- Advanced degrees: DVM/LVT preferred, MBA preferred.
- Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
- Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
- Familiarity with veterinary practice management software is a plus.
- Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.
- Certifications in marketing, digital marketing, or project management desirable.
Benefits
- Paid Time Off & Holidays
- Medical, Dental, Vision (Multiple Plans Available)
- Basic Life (Company Paid) & Supplemental Life
- Short and Long Term Disability (Company Paid)
- Flexible Spending Accounts/Health Savings Accounts
- Paid Parental Leave
- 401(k) with company match
- Tuition/Continuing Education Reimbursement
- Life Assistance Program
- Pet Care Discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchmarketing strategiesdata analyticsdigital marketingmarketing planskey performance metricsvalue propositionscustomer needs analysiscompetitor analysisabove-brand education
Soft Skills
leadershipcommunicationstakeholder engagementpresentation skillsstrategic thinkingcollaborationadaptabilityproblem-solvingcreativityanalytical thinking
Certifications
marketing certificationdigital marketing certificationproject management certification