Senior Retail Insights Manager
Outward Farms
Senior Director, Retail Commerce
Mars United Commerce
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $127,585 - $165,870 per year
Job Level
Senior
About the role
- Driver of Connected Commerce across retail teams for a specific client, linking all the levers needed to deliver the most efficient and effective business results
- Make connections across retail teams, lead customer leadership asks/initiatives that are not retailer specific, develop strong client relationships, drive strategic thought leadership and elevate any staffing/scoping needs to the EVP Retail Consultancy
- First point of contact for any national media agency collaboration
- General steward of the retail specific portion of client business and the key collaborator for all business needs that are retail specific, but not retailer specific
- Lead the approach and development of overarching business QBRs, overarching learnings from commerce plans and levers, annual planning and setting of overarching business objectives and KPIs
- Drive integration with all national media planning and strategy projects to ensure all objectives are achieved and executed within the defined retail expectations
- Provide thought leadership, impacting/contributing to client’s way of doing business in retail environment on an ongoing basis
- Drive connectivity, consistency and polish in output across retail teams on template based deliverables including (but not limited to): Annual planning, QBR’s, Recaps, Plan on a Page, Incremental funding, Sales Requests
- Owner of providing POV and guidance to client and internal commerce team on audience strategy, media investment planning, sufficiency in search and overall search strategy support by retailer
- Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
- Lead customer leadership asks and initiatives that are retail (but not retailer) specific, including support of key customer meetings (e.g. Innovation Summits, line reviews, etc.) in partnership with the relevant retailers Hub leads
- Steward over client retail return on relationship and total business impact planning
- Identify and track emerging commerce media, ecommerce and brick/mortar retail and digital shelf trends across client marketplace, regularly develop and share content for clients and internal agency teams
- Partner with Client Leadership on competitive tracking and POV on best practices, learnings and defense based on competitive trends or gains
- Serve as subject matter expert for ecommerce content and retail requirements and continuously assess the definition of best-in-class content for client-specific categories across ecommerce platforms
- Oversight ownership and collaboration with client and client leadership for macro measurement priorities, MMM inputs, Marilyn tracking oversight and scorecard development
- Oversight and direction of the Commerce team in collaboration with Commerce Hub Leads and Client Leadership for quality and consistency in deliverables across retail teams
- Work with cross-functional teams to ensure there is an end-to-end understanding of processes, strategy, and the role of ecommerce content
- Elevate any staffing, client scoping needs to EVP and Business leads for resolution and visibility
- Escalate any functional needs or opportunities to Function leads
Requirements
- Bachelor’s degree in advertising, marketing, business, or related field
- Minimum of 8 years of commerce experience at a retailer, CPG, marketing or advertising agency inclusive of shopper, ecommerce and media
- Experience with retail specific media inclusive of but not limited to Retail Media Networks, retailer.com, 3P Vendors
- Demonstrated strategic thinking in development of shopper marketing programs, ecommerce space and management of the day-to-day
- Possesses an entrepreneurial spirit and a ‘self-starter’ mentality with a deep sense of accountability, creativity, resourcefulness, and desire to collaborate and step in for the good of the team and agency
- A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
- Motivational leader who inspires the team to deliver top performance every day against assigned business and min 4+ years’ experience with cross-functional team management
- Dynamic personality and leadership skills, able to effectively engage, communicate and influence a variety of audiences
- Collaborative approach to teamwork and problem-solving
- Sound decision-making skills based in agency, client, and industry knowledge
- Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
- Strong listening skills and attention to detail
- Superior verbal, written, presentation, and interpersonal skills
- Candidates must reside in a commutable distance from Mars United Commerce's Rogers, AR office
