Senior Retail Insights Manager
Outward Farms
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead the development and execution of shopper insight initiatives that drive category and brand growth
- Field custom studies and marry them with existing research to create clear and actionable recommendations for internal and external stakeholders
- Translate and combine complex shopper data and research into actionable insights to influence brand, customer, and channel strategies
- Identify evolving shopper behaviors, purchase drivers, and barriers across different channels (brick-and-mortar, e-commerce, omnichannel)
- Partner with Category Management to bring insights and recommendations to retailers to drive strategic objectives and partnerships
- Work with cross-functional teams (Brand, Consumer Insights, Sales, Shopper Marketing, Communications) to shape strategy, messaging, positioning, and innovation based on shopper behavior
- In partnership with the Director of Category Management, evaluate and implement new tools, platforms, or vendors to improve insight delivery and decision-making
- Link shopper insights directly to sales, category growth, marketing and brand initiatives to influence decision-making
Requirements
- Bachelor’s degree in Business Administration or Marketing or equivalent direct industry experience
- 8+ years of experience in shopper insights or category management within the CPG industry
- Ability to travel 25% for company events, team meetings, customer meetings, company onboarding and other business needs
- Shopper-Centric Mindset: Deep curiosity about the "why behind the buy" and an ability to champion the shopper across the business and with retailers
- Comfortable navigating ambiguity, working independently, proactively identifying opportunities, and working on multiple projects and workstreams concurrently
- Skilled in crafting compelling narratives from data, and influencing with credibility
- Strong understanding of shopper behavior, retail environments, and category dynamics
- Proven track record of leading shopper-focused research initiatives that impacted commercial decisions
- Constantly looking for new tools, trends, and methods to enhance shopper understanding and drive better commercial outcomes
- Familiarity with tools like IRI Unify, Spectra, Numerator, ShopperSights, Kantar, or similar
- Team-oriented and cultural fit attributes (teamwork, ownership mindset, raising standards, empathy, candid communication)
- Encouragement to apply even if you don’t meet every requirement