MaRS Discovery District

Product Marketing

• Finalize the end-to-end design of the Revenue Sprint, including applicant criteria, program deliverables, metrics & tracking, resources deployed, and relevant timelines.
• Manage the Revenue Maturity Assessment process, acting as the lead analyst to identify high-risk gaps in a venture’s strategy, operations, and sales methodology.
• Lead the "Venture Duo" (CEO and Revenue Leader) through intensive workshops on ICP definition, pilot conversion, and multi-stakeholder enterprise selling.
• Recruit and collaborate with a group of seasoned operators and advisors to provide hands-on coaching and technical GTM feedback.
• Develop engagement plans that leverage services and resources delivered by other MaRS teams, such as MaRS’ Market Intelligence TAM and LeadGen reports.
• Enforce the "Data Sharing Compact," ensuring ventures consistently report on pipeline velocity, win rates, and NRR using the MaRS GTM Metrics Template.
• Partner with the Corporate Innovation team to execute MaRS Sessions, connecting cohort participants with relevant corporate buyers and partners.

Senior Manager, Revenue/GTM Sprint Program

Manager

• Define and lead the strategy for blended learning across live events, digital content, and online platforms
• Design integrated learning journeys that combine multiple formats into cohesive founder experiences
• Customize “plug-and-play” learning modules that can be customized for different founder stages, particularly pre-seed to Series A and partner-specific needs
• Oversee the development and delivery of a portfolio of learning programs and experiences
• Ensure alignment and cohesion across events, digital products, and learning initiatives
• Lead relationships with key internal and external partners
• Set clear priorities, goals, and performance expectations for the Learning Solutions team
• Drive innovation in how learning is designed and delivered across formats

Senior Manager, Learning Solutions

Analyst

• Support the execution of high-impact market research projects for venture clients’ research needs, generating insights related to market sizing, market opportunity assessments, investment strategies, GTM strategies, competitive intelligence, and partnership identification
• Key tasks include: project scoping, developing proposals and research frameworks, conducting research and analysis, holding client check-ins, and presenting findings and recommendations
• Directly work with clients to translate communicated business challenges and research needs into executive-level research outputs and recommendations to be presented to the client
• Develop high-quality and visually appealing forecast models, reports, and deliverables to communicate complex market research findings rooted in quantitative data analysis, policy, literature review, and expert interviews
• Collaborate with colleagues to develop strategies, frameworks, and methodologies that elevate the team’s market research capabilities and iterate on product offerings to improve client experiences and support venture growth
• Maintain project management practices by ensuring timely and detailed reporting of client projects in Salesforce, Asana, and other relevant platforms
• Contribute to internal operational efficiency initiatives and other internal projects as needed
• Occasionally take on secondments or special projects for strategic partners and teams.

Senior Manager, Revenue/GTM Sprint Program

Senior Manager, Learning Solutions

Junior Analyst, Market Intelligence – Software & Emerging Tech