Senior Associate, Portfolio Engagement – Communications

MaRS Discovery District

Marketing specialist driving engagement and retention across MaRS's venture portfolio through lifecycle campaigns and data-driven insights. Collaborating across teams to enhance user experience.

Posted 7/14/2026contractToronto • 🇨🇦 CanadaSenior💰 CA$60,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing end-to-end lifecycle marketing campaigns, with a strong focus on copywriting for digital channels and proficiency in tools like Mailchimp and Salesforce. Capable of managing multi-channel promotional strategies and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Mailchimp Campaign ManagementDigital CopywritingMarketing Strategy DevelopmentCRM Tools FamiliarityInterpersonal Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DesignDigital EngagementCopywritingEmail MarketingContent Development

Soft Skills

Time ManagementProblem SolvingCollaborationAdaptabilityCommunication

Tools & Technologies

MailchimpGSuiteSalesforceAI ToolsDigital Community Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Communications

Industry Keywords

Venture ParticipationDigital ChannelsHigh-Converting CopyMulti-Channel StrategiesStartup Audiences

About the role

Key responsibilities & impact

Design and execute end-to-end lifecycle campaigns (acquisition, onboarding, retention, and re-engagement) to maximize venture participation in the MaRS Connect platform
Produce high-converting copy for digital channels, maintaining MaRS brand guidelines across all touch points
Build and manage Mailchimp drip campaigns and automated workflows
Participate in bi-weekly meetings with the Connect Product team to review metrics
Spearhead the use of AI tools to customize the venture experience by segmenting and identifying profile changes
Execute multi-channel promotional strategies for virtual and in-person events focusing on clear value proposition messaging
Lead a unified intake process for marketing and communications requests going to the venture portfolio
Provide specialized support to program teams by developing content and ensuring it reaches the right audience

Requirements

What you’ll need

Bachelor's degree from an accredited university in Marketing or Communications
4+ years professional experience in marketing and digital engagement
Strong capabilities in Mailchimp, GSuite (Calendar, Sheets, Slides)
Familiarity with digital community platforms and CRM/email marketing tools, including Salesforce
Understands best practices in producing high-performing copy for digital media
Strong copywriting skills tailored to startup/founder audiences
Ability to multi-task and comfortable working in a fast paced environment
Strong interpersonal and relationship management skills
Strong ability to work independently and collaboratively, and to learn quickly and problem solve
Exceptional time management skills
Excellent verbal and written communication skills

Benefits

Comp & perks

Canada Life benefits
lifestyle spending account
generous paid time-off