Paid Search & Social Specialist
Maropost
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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About the role
- Manage day-to-day paid search campaigns on Google Ads and Bing.
- Manage paid social campaigns on LinkedIn, Meta and other relevant platforms.
- Build, launch, and optimize campaigns focused on high-intent demand and pipeline creation.
- Own keyword strategy, audience targeting, bidding, budgets, and creative testing.
- Optimize toward pipeline quality and revenue impact.
- Improve CTR, CPC, conversion rate, CPA, and ROI.
- Partner with Web and CRO teams to improve landing page and funnel performance.
- Identify opportunities to scale demand through new keywords, audiences, formats, and creatives.
- Work with Growth and RevOps for accurate tracking, attribution, and lead quality.
- Align paid programs with territory, segment, and product priorities.
- Support experimentation across messaging, offers, and calls to action.
- Monitor performance daily and surface insights quickly.
- Build clear reports communicating results and recommendations.
- Share learnings with stakeholders to improve overall marketing effectiveness.
- Stay current on platform changes, best practices, and emerging opportunities.
Requirements
- 3–5+ years managing paid search and paid social programs
- Experience managing meaningful budgets in B2B or high-consideration environments
- Proven ability to drive qualified leads and pipeline through paid acquisition
- Strong experience with Google Ads and LinkedIn Ads
- Understanding of keyword strategy, audience targeting, bidding, and creative testing
- Experience with conversion tracking, attribution, and analytics
- Familiarity with landing page optimization and CRO principles
- Comfortable working cross-functionally with Growth, SEO, Creative, Web, and Product Marketing
- Detail-oriented with bias toward execution and continuous improvement
- Curious, analytical, and motivated by performance outcomes
- Comfortable owning results and being accountable for spend efficiency.
- A passion for owning performance channels and seeing a direct line to revenue.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsBing AdsLinkedIn Adskeyword strategyaudience targetingbiddingconversion trackingattributionanalyticslanding page optimization
Soft skills
detail-orientedexecutioncontinuous improvementcuriousanalyticalperformance outcomesaccountabilitycommunicationcollaborationstakeholder engagement