Marketing Director – Motorsports, Outdoor Group
Marlin Group
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
Visit company websiteExplore more
Job Level
About the role
- Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events
- Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives
- Drive ticket sales and attendance growth through paid, owned, and earned channels
- Build and manage audience segmentation strategies to grow datasets and expand reach
- Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants
- Leverage social media to build brand affinity and convert audiences into attendees and participants
- Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines
- Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics
- Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership
- Lead creative development, including campaign themes, messaging frameworks, and asset production
- Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach
- Build and maintain event websites and landing pages
- Develop strategic partnerships to expand brand reach and audience
- Produce video content and drive community engagement initiatives
- Maintain a centralized asset library for marketing and sponsorship executions
- Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports
- Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue
- Ensure full execution and fulfillment of all sponsorship deliverables
- Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews
- Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities
Requirements
- 7+ years of experience in consumer marketing or experiential event marketing
- Proven track record driving event attendance growth and B2B lead generation
- Experience managing integrated campaigns across multiple channels
- Strong expertise in digital marketing — paid media, social, email, and web
- Proficiency in marketing analytics and performance tracking
- Hands-on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus
Benefits
- Remote Position 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingaudience segmentationcampaign performance trackingdigital marketingB2B lead generationemail marketingcontent productionmarketing analyticsbudget managementcreative development
Soft Skills
partnership cultivationcommunicationleadershipstrategic thinkingcollaborationinsight translationcommunity engagementreportingproblem-solvingcreative thinking