MarketStar

Content & Enablement Specialist

MarketStar

full-time

Posted on:

Location Type: Hybrid

Location: Ogden • Utah • United States

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Job Level

Junior

About the role

  • Obtain a thorough understanding of X advertising products, targeting capabilities, platform features, and sales processes for SMB advertisers
  • Collaborate with marketing and sales teams to repurpose existing marketing materials and content into effective sequences, templates, snippets, and other assets in Outreach
  • Create polished, engaging, and personalized email sequences, call scripts, and content tailored for SDR (prospecting), AE (closing), and AM (account management/expansion) roles to accelerate sales cycles and revenue
  • Utilize data-driven strategies and A/B testing to optimize Outreach sequences for higher open, click, reply, and conversion rates
  • Work cross-functionally with sales leadership, marketing, training, quality, and enablement teams to identify content gaps, operational improvements, and upskilling opportunities
  • Administer and optimize the Outreach platform along with other prospecting and engagement tools
  • Continually audit, edit, update, and refine existing sales content and sequences to maintain accuracy and alignment with current X platform offerings and best practices
  • Synthesize complex advertising concepts, product information, and sales techniques into accessible resources for the sales team
  • Support onboarding and ongoing development of SDRs, AEs, and AMs with Outreach training and content resources
  • Regularly communicate project status, performance insights, and recommendations to key stakeholders
  • Work with Biz Ops, data analysts, and leadership to create effective reporting and analytics that measure enablement impact on sales outcomes

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field or comparable work experience
  • 1+ years of experience in sales enablement, content creation for sales teams, Outreach (or similar platform) sequence building, or related experience
  • Hands-on experience with Outreach or comparable sales engagement platforms is strongly preferred
  • Demonstrated understanding of B2B/SMB sales processes, preferably in digital advertising, media, or SaaS environments
  • Proficiency with educational and design concepts (instructional design, adult learning principles, creating effective enablement materials)
  • Self-motivated and resourceful, with the proven ability to multi-task and manage multiple projects simultaneously
  • Strong organization skills and attention to detail
  • Exceptional written and verbal communication skills, especially in creating persuasive sales copy
  • Ability to collaborate effectively with subject matter experts, marketing, sales, and key stakeholders
  • Team player with a collaborative and innovative style
  • Flexibility to adapt to changing business needs in a fast-paced advertising platform environment
Benefits
  • Structured learning and career development programs
  • Mental health program
  • Generous Paid Time Off policy
  • Paid medical leave
  • Child/Dependent care reimbursement
  • Education reimbursement
  • 401k match, hardship loan program, access to financial wellness advisor
  • Comprehensive healthcare coverage including medical, dental, and vision
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales enablementcontent creationA/B testingdata-driven strategiesinstructional designadult learning principlessales copywritingreporting and analyticssequence buildingdigital advertising
Soft Skills
self-motivatedresourcefulmulti-taskingorganizationattention to detailwritten communicationverbal communicationcollaborationteam playerflexibility