MarketStar

Sales Development Representative – Digital Advertising

MarketStar

full-time

Posted on:

Location Type: Hybrid

Location: Ogden • Utah • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Execute a proactive outreach process including phone calls, emails, and social selling to identify and qualify new accounts for the Digital Advertising platform.
  • Build and maintain influential relationships with potential advertisers and internal sales counterparts via high-frequency interactions.
  • Identify growth opportunities by using prospecting tools like ZoomInfo and LinkedIn Sales Navigator to reach key decision-makers.
  • Qualify leads through a structured discovery process, setting up high-value meetings and calls between potential clients and the Client Partner team.
  • Develop a deep understanding of Digital Advertising solutions to effectively communicate benefits and provide tailored solutions to prospects.
  • Follow best practices for lead management, ensuring a seamless transition from initial outreach to deal closure within the sales cycle.
  • Maintain accurate records of all sales activities and client interactions within the CRM (Salesforce) to ensure data integrity.
  • Track and analyze key metrics to measure the success of outreach campaigns and provide feedback on customer sentiment and market trends.
  • Attain daily, weekly, and monthly targets for outbound activities and qualified meeting quotas.

Requirements

  • Proven results orientation with a drive to achieve and exceed outbound activity and pipeline targets.
  • Exceptional communication and persuasion skills, with the ability to engage potential clients and articulate the value of the Digital Advertising platform.
  • A coachable mindset with a strong commitment to continuous learning and professional development.
  • Strong organizational and time management skills, with the ability to prioritize tasks effectively in a fast-paced environment.
  • A process-oriented approach, ensuring attention to detail and accuracy in CRM management and lead hand-offs.
  • Basic understanding of digital analytics and the ability to interpret data to improve outreach performance.
  • High level of motivation and a proactive, goal-oriented work ethic.
  • Prior experience in sales or account management is a plus, specifically within a B2B or digital media environment.
Benefits
  • Structured learning and career development programs
  • Mental health program
  • Generous Paid Time Off policy
  • Paid medical leave
  • Child/Dependent care reimbursement
  • Education reimbursement
  • 401k match, hardship loan program, access to financial wellness advisor
  • Comprehensive healthcare coverage including medical, dental, and vision

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead managementdigital advertisingprospectingdata interpretationCRM management
Soft skills
results orientationcommunication skillspersuasion skillsorganizational skillstime managementattention to detailproactive work ethiccoachable mindset