Marketing By Design

Designer

• Verify incoming digital design files for technical issues such as missing fonts, incorrect color modes (CMYK vs RGB), low resolution images, or improper bleed/trim settings
• Ensure packaging artwork meets compliance checks such as printer specifications and brand guidelines
• Correct or flag problems like transparency issues, overprinting errors or incorrect dielines
• Communicate with project managers and other members of the production team to resolve issues quickly
• Prepare digital files to ensure they align with the printing process being used (offset, flexographic, etc.)

Preflight Technician – Packaging Design

• Prepare, review, and finalize complex packaging artwork files (e.g., cartons, labels, flexible packaging, rigid boxes) for various print methods (e.g., flexography, lithography, digital, gravure)
• Perform essential pre-press tasks including: Color Separation & Management: Accurate color separation, spot color conversion, trapping, overprinting, and color correction to match proofs and brand standards
• File Preparation: Ensure all fonts are outlined, links are embedded, and files are clean and press ready
• Dieline Integration: Work precisely with supplied dielines, cutters, and structural designs to ensure artwork fits perfectly
• Quality Control: Conduct thorough quality checks on all files to identify and correct any errors or inconsistencies before release to print
• Apply printer specifications and substrate requirements accurately
• Troubleshoot artwork and pre-press issues efficiently, providing technical guidance and solutions

Production Artist – Packaging Design

Project Manager

• Be the main point of contact for clients, ensuring their vision and requirements are clearly understood and communicated to the internal team.
• Define project scope, timelines, deliverables, and budget and maintain detailed project plans to track progress.
• Oversee deliverables to ensure they meet client expectations, agency standards, and industry regulations.
• Identify potential issues early and implement mitigation strategies to avoid delays or budget overruns.
• Monitor project milestones, maintaining alignment with agreed-upon timelines and budgets.
• Prepare regular status updates for internal stakeholders and clients.
• Keep comprehensive records of project decisions, changes, and feedback.

Project Manager – Packaging Design

• Conduct detailed inspections of packaging artwork files against master files, brand specifications, client briefs and technical print guidelines.
• Meticulously proofread all copy and legal content ensuring accuracy in product names, claims and details, general panel copy, instructions, warnings and regulatory symbols as well as cross checking translated text against the verified copy to ensure absolute accuracy.
• Verify technical specifications such as die-lines, cut/crease/fold lines, bleeds, safety margins, color separations (CMYK, Pantone/spot colors), overprint settings, barcode sizing and quiet zones, image resolution and general print feasibility.
• Ensure all design elements, including logos, colors, typography, and imagery, adhere strictly to established brand guidelines across all packaging variations.
• Validate brand consistency across packaging formats and SKU variations such as logo placement, copy hierarchy, color fidelity and typography.
• Collaborate with internal teams including project managers, preflight and artworkers to document and resolve issues in readiness for client review.

Preflight Technician – Packaging Design

Production Artist – Packaging Design

Project Manager – Packaging Design

Packaging Design Digital Artwork Review Specialist – QC