Digital Marketing Manager
re-tool
Senior Product Marketing Manager
Mark43
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts, New York
Visit company websiteSalary
💰 $135,000 - $150,000 per year
Job Level
Senior
About the role
- Partner with Mark43’s product teams to define and articulate the roadmap based on customer and business outcomes.
- Develop the messaging and positioning that differentiates Mark43’s CAD product in the market
- Own the go-to-market strategy for Mark43’s CAD product and cross-product use cases and drive the execution of launch plans
- Contribute to the product development process through a deep understanding of what the customer values, and aligning on product stories with the product team prior to development
- Create and maintain a library of sales tools and content to communicate product value propositions to customers and prospects, enable internal and external teams, and drive user adoption
- Track competitive and market intelligence, distill and share insights across the broader organization, and enable the field teams to win competitive battles
- Work cross-functionally to ensure all relevant teams across the organization are kept informed of go-to-market activity
Requirements
- 5+ years of experience in product marketing, and 8+ years of total work experience with B2B or B2G SaaS software products. Experience with public safety market is highly desirable, either through prior company experience or direct experience in law enforcement or other public safety roles.
