Marisa Peer

Video Editor

• Produce high-volume short-form video content using AI tools
• Repurpose long-form teachings, podcasts and legacy content into platform-native clips
• Develop AI-enhanced workflows to reduce production time and increase output
• Stay ahead of emerging AI video tools and integrate them into production systems
• Create content optimised for Instagram, TikTok and YouTube Shorts
• Develop powerful hooks within the first three seconds
• Test multiple creative angles, captions and formats
• Align content with launches, campaigns and paid ads
• Analyse retention, engagement and watch time data
• Optimise content weekly based on performance metrics
• Increase follower growth and platform reach
• Support lead generation through conversion-led video
• Create video assets for paid media
• Produce launch-support content
• Contribute to scalable monetisation strategy through content systems

AI Social Video Content Creator

Operations

• Manage complex calendars, scheduling, and meetings across multiple time zones
• Oversee inbox management, prioritisation, and drafting responses
• Coordinate travel, accommodation, and detailed itineraries
• Prepare meeting briefs, notes, and follow-ups
• Track tasks, actions, and ensure consistent follow-through
• Act as a reliable organisational point of support for the founders
• Research partnerships, sponsorships, and market opportunities (GCC-focused)
• Support outreach to partners, media, and event organisers
• Assist with proposals and commercial opportunities
• Coordinate speaking engagements and external appearances
• Contribute to initiatives that support brand and business growth

Founder Associate – Growth, Operations

Performance Marketing

• Plan, build, and optimise paid campaigns across Meta and Google
• Manage budgets, campaign structures, bidding strategies, and objectives
• Set up and manage tracking pixels, conversion events, and UTM parameters
• Create static ad creatives and develop briefs/hooks for video creative
• Write high-converting ad copy across multiple funnel stages
• Run structured A/B tests across creative, copy, audiences, and offers
• Analyse performance and provide clear, actionable insights
• Use AI tools to support ad creation, testing, and reporting workflows
• Collaborate with design, marketing, and funnel teams
• Stay current with platform updates, policies, and paid media best practices

AI Social Video Content Creator

Founder Associate – Growth, Operations

Media Buyer – Paid Advertising Specialist